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Photo-full

About this project

This project is to create three-dimensional View-Master reels of three different abandoned or ruined buildings. Each package will include one reel of stereo photos and a booklet describing the significant history of each site and context of the photographs.

The reels will be similar to the three View-Master reels I published last year about unique places in Chicago.

Unlike the typical View-Master reels of the past, which featured National Parks and mainstream tourist attractions, these photo tours spotlight some non-touristy locations which have a story to tell. Three-dimensional photography is a great way for armchair travelers to feel immersed in an environment and to explore unfamiliar spaces using their imagination. What sorts of secrets do the hidden rooms in these abandoned and neglected spaces hold? Several of the ruined buildings in the new reels have been demolished soon after the photographs were taken, so that the View-Master reels will become souvenirs of an imagined visit to a place which is no longer accessible.

Like these neglected industrial buildings, the View-Master itself represents a dated technology, an older way of looking at the world which is often overlooked in favor of newer gadgetry. Fortunately it is still possible to produce custom reels at an image lab in Seattle, using an original machine dating from the 1940s.

I have already shot the majority of photographs for the project. The next steps will include processing the left & right images for the View-Master slides, and completing the text for the booklets and packaging design before all is ready to be printed.

Total production cost of producing the minimum 1000 View-Master reels of each of three buildings will be roughly $5,700. Printing costs for the package envelopes and the booklets will be roughly $2,600. I am investing $2,000 of savings in the project, so that I will need a balance of $6,300 to finish the project. Can you contribute?

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161
Backers
$6,903
pledged of $6,300 goal
0
seconds to go

Funding Successful

This project successfully raised its funding goal on September 21, 2010.

Pledge $2 or more

12 Backers

Thank you postcard featuring mini 3D architectural landmark

Pledge $11 or more

41 Backers

One American Ruins 3D View-Master reel (when completed)

Pledge $45 or more

93 Backers

Boxed set of three American Ruins View-Master reels with viewer (when completed)

Pledge $150 or more

8 Backers • Limited Reward (17 of 25 remaining)

Limited-edition poster commemorating one of the ruins in the photographs + the boxed set of three View-Master reels and viewer

Pledge $250 or more

2 Backers • Limited Reward (8 of 10 remaining)

Boxed set of 3D anaglyph prints of views of the ruined buildings + the boxed set of three View-Master reels and viewer

Pledge $1,000 or more

0 Backers

Guided tour of one of abandoned buildings (3D glasses provided)

Project By

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Matt Bergstrom is a graphic designer, artist, photographer and founder of Wurlington Press. His work explores 2-dimensional and 3-dimensional representations of geographic experience of specific places in the intersection between mass-produced souvenirs and hand made objects of memory.

  1. wurlington-bros.com
  2. buildyourownchicago.com
  3. buildyourownnewyork.com
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