We've launched an exciting new project of our own! Introducing the Kickstarter app for iPhone!

Funded! This project successfully raised its funding goal on March 25, 2012.

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      Creator Darva Campbell on January 29

      Hey ya'll . . . if you haven't signed the petition yet, head over to http://www.change.org/petitions/chick-fil-a-stop-bullying-small-business-owners and sign. Then post on FB and tweet! Let's get this petition over 10K!

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      Creator James Lantz and Eat More Kale guy on December 24

      Hi Charles, thank you for your question (under the last update) and for your question below --- I'm going to answer both:

      First regarding other small businesses: What we've been finding in our research and interviewing others involved in Trademark Infringement litigation (of the same nature that Bo is involved in with his battle with Chick-fil-A) is that many large corporations and big brands are often using intellectual property litigation against small businesses as a way of gaining market share in lieu of competition. What's happening is that the number of small businesses started and maintained in this country have dramatically dropped --- one expert we interviewed estimates that the number of small businesses have dropped by 50% in just the past couple of decades. What Bo is experiencing is actually part of a disturbing national trend of big businesses dominating markets by pushing out small businesses by using questionable legal tactics (such as cease and desist orders based on infringement claims) that involves courtrooms instead of the marketplace. And so, by showing small businesses that have closed around the country, we're raising the question: are these businesses closing due to legitimate business practices or, did they experience something similar to Bo (and some of the other businesses we've interviewed) where they were the victim of aggressive litigation tactics by a big brand or corporation.

      Second question regarding the completion of the film: Bo is still waiting for a ruling from the USPTO and we're hoping to follow him through this part of his legal ordeal and have some closure tothe story (though we're not willing to wait indefinitely). The documentary has become significantly larger since its inception and what we've discovered is that Bo's case has become a reflection of a disturbing national trend that is significantly altering the way business is conducted in this country --- and the effect this change is having on small business, like Bo's. To date we've traveled to a dozen states and interviewed nearly 40 people including intellectual property experts as well as numerous small businesses affected by intellectual property litigation (some that have had to close) --- we're also closely following Bo's case and are hoping to have some closure by summer. We've connected with (and had interest from) several prominent film festivals as well as a couple of cable broadcasters. We're beginning to edit nearly 250 hours of footage and are excited to be at this point in the film. The bottom line: We want to do the best job possible on the film and get Bo as much exposure as possible and we're hoping to be completed by the end of summer when we'd like to begin submitting the film to numerous film festivals around the country. While it would have been great to have finished the film sooner, we feel a commitment to following Bo's case as it makes its way to its conclusion at the USPTO. Thank you for your patience and understanding; the bottom line is that we want to do the best job possible for Bo and all of our backers --- I think we're on to something here, and we're committed to seeing it through to its fully-realized completion.

      Thanks again for your question! Hope to hear from you some more --- thank you, once again for your support!

      Jim

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      Creator Charles Alvis on December 23

      Lights, Camera, Action. Can we be expecting our DVDs at the end of the month?

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      Creator Krystle Lilliestierna on December 3

      Has anyone seen this commercial? She's wearing an Eat More Kale shirt. http://www.youtube.com/watch…

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      Creator Lawrence Meza on June 25, 2012

      Chick-fil-A has a posting on Facebook right right now that just screams for Kale as the answer! Go to https://www.facebook.com/ChickfilA/posts/10151171788895101

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      Creator Janice Beall on June 22, 2012

      T-shirt was a big hit at the farmer's market.

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      Creator Timothy Metcalfe on June 20, 2012

      You could probably make a mint off of documenting this Charles Carreon guy and the connection between copyright trolling and attacks on free speech. Keep up the good work!

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      Creator Aoife O'Halloran on May 22, 2012

      woop! t-shirt arrived yesterday and cheered up an otherwise grey and dismal day :) now, i just have to find the perfect spots for those stickers!

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      Creator James Lantz and Eat More Kale guy on May 18, 2012

      Hi Matthew, the t-shirts have gone out already so we're looking into why you might not have received yours yet. We'll do some research and check into it --- one thing you can double check is to make sure that you filled out the survey (it's easy to miss the note from Kickstarter requesting that you fill out the survey) --- just log into your Kickstarter account and look for a message from Kickstarter requesting information. In the meantime, we'll be sure to check on this end, too. Either way, we assure you that you'll get your shirt --- thanks again for your support of our documentary!

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      Creator Matthew Flint on May 18, 2012

      Hey... May I get an update on t-shirt progress? The kick starter page says delivery "late April" and it's now mid-May.

      I'm concerned I may have entered a wrong address or forgotten to press [Submt] or something else equally stupid :-/

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      Creator Charles Alvis on April 11, 2012

      Here is another interesting trademark dispute: San Diego Padres oppose application for PAWDRES (pet sitting) http://ow.ly/a9zTw

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      Creator Emily Winston on April 9, 2012

      Here's his size chart:
      http://eatmorekale.com/includies/size.pdf

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      Creator Deann Acton on April 6, 2012

      Hi Bo!
      I have the same question about the t-shirt sizes. I am super excited about getting my t-shirt but want to make sure that I can wear it:-) I work in a classroom with teenagers and plan on wearing it when I get it, watching your kick starter video, and making the youth a big kale salad:)
      Thanks a ton!

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      Creator Emily Winston on April 6, 2012

      Bo, could you tell us how the T-shirt sizes run? Like normal men's sizes or American Apparel which runs small or what have you?

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      Creator Darva Campbell on March 30, 2012

      My letter:

      Dear Mr. Baldwin,

      I think it is utterly ridiculous that your corporation is filing a lawsuit and harassing a small town tee-shirt maker who is using the slogan Eat More Kale to encourage healthy eating habits.

      I've always liked Chick-fil-a . . . in fact, it's always been my favorite of all the fast food restaurants, and while I don't eat much fast food, I've eaten a lot of your chicken.

      That said, if you continue the harassment of regular people in the US - where we supposedly have freedom of speech - I will never frequent your establishment again.

      I cannot believe you think Americans are so stupid that they cannot tell the difference between Chicken and Kale.

      Kale is a green leafy vegi.

      Chicken is poultry.

      On top of that, your spelling of Eat mor is a slogan all to itself. That alone makes it clear that "Eat More Kale" has nothing to do with your slogan or your restaurant.

      The very idea that a corporation believes they own the common words "Eat More" is ludicrous.

      These are words regular people say frequently. My husband regularly tells me to "eat more salad." I tell my kids they should "eat more vegis."

      Are you coming after my family and me next?

      I hope your company will reconsider these strong-arm tactics.

      They are turning your customers against you . . .

      And that's just not good business.

      Darva Campbell

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      Creator Kathryn Blume on March 30, 2012

      Keep up the great work guys! I know this is Bo's livelihood and all, but I have to say, it's also totally entertaining! Which means it's going to be a fabulous film. You're doing a terrific job! I'm wondering if at some point there needs to be a March of the Kale...

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      Creator Tara de la Garza on March 25, 2012

      Sitting here eating my kale chips and feeling damn good, congratulations!

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      Creator D Traver Adolphus on March 25, 2012

      Man, now I'm out 30 bucks and all I have is this lousy sense of having helped this dude STICK IT TO THE MAN! YOU ROCK BO!

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      Creator Andreas Duess on March 25, 2012

      Here's some cash from Toronto in Canada. Our money might look funny but I'm proud it's supporting a good fight. Go get em.

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      Creator Mary Good on March 25, 2012

      Yay! Kale rocks! Congrats! :)

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      Creator Chloe on March 25, 2012

      Congrats!!! So happy for this project!! :-)

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      Creator chadwick parker & joe huang on March 25, 2012

      Congrats on your success!

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      Creator Todd R. Lockwood on March 25, 2012

      If you haven't given yet, now is the time! The project is officially funded, but the more the better. I bet we can push it over $100,000 by 8pm.

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      Creator John B on March 25, 2012

      Here from the BoingBoing coverage - best of luck, gents

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      Creator marylu zuk on March 25, 2012

      I had to bump it up one more time... I want my name in the credits!

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      Creator Bobby Allen on March 24, 2012

      I could not totally abandon you. My eyes were bigger than my bank account. Congrats on reaching your goal. I am looking forward to seeing your movie.

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      Creator Joanna Perry-Folino on March 24, 2012

      As I sit here eating my kale, broccoli and carrot soup I am AMAZED at the amount of money you raised and say HALLELUlJAH to you! EAT MORE KALE!

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      Creator Melissa Fazli on March 24, 2012

      Yeee Haaaa!!!

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      Creator Craig Snyder on March 24, 2012

      Whoo-hoo! You made it! Now you gotta make it!

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      Creator Diane madore on March 23, 2012

      Watching the efforts of Bo and Melissa standing up for themselves and others....oh ya, PROUD - YES!!!

      (...another PROUD Muller:-)

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      Creator Don Muller on March 23, 2012

      PROUD!

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      Creator Don Muller on March 23, 2012

      Alright! I'm back for one last time! Congrats to Team Kale for making this happen!
      Feel free to keep all my cool stuff you offered in exchange for some big hugs from all of you! Especially my little niece, ( Mellisa MaGillicutty, Kelly D and Toby O), and a big man hug from Bo! Love you all and I'm so happy for you! You've made all us Muller's very rpoud!

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      Creator Daphne Mair-Miley on March 23, 2012

      Yay!

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      Creator Katarina Bunge on March 23, 2012

      Happy 40th birthday, dude! Can't wait to wear that t-shirt!

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      Creator carol muller-ballou on March 23, 2012

      VERY GROOVEY AND FAR OUT - from another Muller - we knew you could do it because
      it's a cause worth" working" for.........I PRAY that you WILL make difference to us
      " little business guys......VERY PROUD to be a backer for you. Keep it workin"
      Yippee for you!

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      Creator Charles Alvis on March 23, 2012

      In case anyone missed it here is a screen shot when we went over the goal. http://www.mediafire.com/…

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      Creator Linda Walking Woman on March 23, 2012

      Great job, James & Bo!!! Can't wait to see the movie! Go get'em boys!!!

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      Creator Doodle-Zook on March 23, 2012

      Congratulations, Bo!!! I'm so pleased to see this Kickstarter succeed. I hope you find a flood of backers in the next two days to really put you over the top.

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      Creator Robin Renee on March 23, 2012

      THAT ROCKS!! Congratulations. And thank you.

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      Creator D Traver Adolphus on March 23, 2012

      Go kick some corporate ass for all of us.

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      Creator Brian Steinberg on March 23, 2012

      They dont call you defiant for nothing man.

      Congrats

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      Creator Jeanette Valencia on March 23, 2012

      I totally support your cause! The legal system needs refinement on issues like this.

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      Creator David Wiezalis on March 23, 2012

      Yeah Bo! You are one defiant dude... Congratulations! Kale-ers Unite!

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      Creator Emily Winston on March 23, 2012

      Hooray!!!

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      Creator marylu zuk on March 23, 2012

      BIG Congrats Bo... can't wait to see the finished piece!

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      Creator Heidi on March 23, 2012

      Congrats at reaching your goal! I hope people continue to lend their support. We need to stop this sort of nonsense in it's tracks. Keep at it! Proud to be a backer!

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      Creator Lisa Flood on March 23, 2012

      Proud to be backing you. Nasty corporate bullies. Go get 'em!

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      Creator Bill Moyer on March 23, 2012

      Congratulations! Consider using the extra cash to get an Evil version of the Chickin' Rider puppet made to mess with these jerks. See http://youtu.be/Ji1greBsY_4

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      Creator Sarah Lawrence Hinson on March 23, 2012

      Woo hoo! When I get my t-shirt I'm going to wear it to the new Chick-Fil-A in town!

      Ha!

Show older comments
1,976
Backers
$89,700
pledged of $75,000 goal
0
seconds to go

Funding period
Feb 22, 2012 - Mar 25, 2012

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See full bio

  • Pledge $15 or more

    561 backers

    WATCH THE MOVIE + JOIN THE EXPERIENCE -- You'll have access to the full finished movie on-line, plus an exclusive subscription to Bo's unfolding drama through updates delivered to your inbox.

    Estimated delivery: Dec 2012
  • Pledge $30 or more

    257 backers

    OWN THE MOVIE + JOIN THE EXPERIENCE + STICKER -- A digital download of the finished movie delivered to your inbox, plus an exclusive subscription to Bo's unfolding drama through updates delivered to your inbox. Plus, you'll get an 'Eat More Kale' sticker, too!

    Estimated delivery: Dec 2012
  • Pledge $60 or more

    526 backers

    OWN THE MOVIE + T-SHIRT + JOIN THE EXPERIENCE -- By late April, you'll get one of Bo's famous 'Eat More Kale' t-shirts designed especially for backers, plus a digital download of the finished movie delivered to your inbox, along with a subscription to weekly updates on Bo's unfolding drama. (ps. at this level, we'll put your name in the credits of the movie!)

    Estimated delivery: Dec 2012
  • Pledge $85 or more

    10 backers All gone!

    MOVIE TICKETS TO THE SAVOY + POPCORN + OWN THE MOVIE + T-SHIRT: For all you Montpelier VT folks, get 2 tickets to any movie at the Savoy Theater in Montpelier plus a free popcorn, plus an 'Eat More Kale' t-shirt, plus a digital download of the finished movie delivered to your inbox, along with a subscription to weekly updates on Bo's unfolding drama! Special thank you to the Savoy Theater in Montpelier, VT! Hurry, only 10 of these rewards!

    Estimated delivery: Dec 2012
  • Pledge $100 or more

    226 backers

    DVD + T-SHIRT + JOIN THE EXPERIENCE + CREDITS -- By late April, you'll get one of Bo's famous 'Eat More Kale' t-shirts then, when we've completed the film, you'll receive a special edition DVD of the finished documentary delivered to your home, plus a subscription to weekly updates on Bo's unfolding drama. (ps. at this level, we'll put your name in the credits of the movie!)

    Estimated delivery: Dec 2012
  • Pledge $250 or more

    22 backers

    SIGNED MOVIE POSTER + T-SHIRT + DVD + JOIN THE EXPERIENCE -- In addition to the special edition DVD and Bo's famous 'Eat More Kale' t-shirt, you'll get a signed copy of a limited edition movie poster signed by Bo (suitable for framing), plus you'll be part of Bo's community with a subscription to weekly updates on the unfolding drama. (ps. at this level, we'll put your name in the credits of the movie!)

    Estimated delivery: Dec 2012
  • Pledge $500 or more

    3 backers

    CUSTOM-FRAMED & SIGNED MOVIE POSTER + T-SHIRT + DVD + JOIN THE EXPERIENCE -- In addition to the special edition DVD and Bo's famous 'Eat More Kale' t-shirt, you'll get a signed copy of a limited edition movie poster autographed by Bo and custom framed by the craftsmen at Dostie Brother's Frame Shop, Burlington, VT's most exclusive framer (DostieBrosFrameShop.com) plus you'll be part of Bo's community with a subscription to weekly updates on the unfolding drama. (ps. at this level, we'll put your name in the credits of the movie!)

    Estimated delivery: Dec 2012
  • Pledge $1,000 or more

    2 backers

    ORIGINAL SIGNED ARTWORK + ALL PREVIOUS LEVELS + SPECIAL THANKS -- Get one of Bo's original signed pieces of folk art specifically for you! In addition to all the previous reward levels, you'll also be listed in the movie's credits under: Special Thanks!

    Estimated delivery: Dec 2012
  • Pledge $5,000 or more

    0 backers

    DINNER WITH BO + PERSONAL STUDIO TOUR + ASSOCIATE PRODUCER -- In addition to all the levels above, you'll be treated to dinner with Bo at one of his favorite localvore restaurants in Montpelier, Vermont. You'll also get a personal studio tour and t-shirt making lesson, where you'll make your own one-of-a-kind shirt. At this level, you'll also be listed in the head credits of the movie and on the poster as 'Associate Producer.'

    Estimated delivery: Dec 2012
  • Pledge $10,000 or more

    0 backers

    EXECUTIVE PRODUCER -- At this level and above, you'll be listed in the head credits of the movie, as well as featured on the poster as 'Executive Producer' -- and with that position comes power -- you get to design your own reward! Dinner with Bo? Original t-shirts for the family? For this level and above, let us know what you'd like and we'll design a reward package just for you!

    Estimated delivery: Dec 2012