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Update #6: Last two weeks plus a link roundup

Posted on October 15, 2010

If you haven't already been to the cart, get thee down to NW 12 & Davis today! This Friday and the next are the last days for me to be in my regular spot in front of the P-I-E incubator space. All rewards to backers need to be picked up by next week.

If you haven't already seen, the media has been very good to me. Here's a roundup of recent coverage.

The Face of Media podcast by Bret Bernhoft http://www.thefaceofmedia.com/pielab-is-delicious/

The Willamette Week’s PieLab, More Than Meets the Pie by Ruth Brown *note they should be running a pie feature with a photo of my custardy-delicious Buttermilk Whiskey Pie this week. http://wweek.com/editorial/3643/14449/

Food Carts Portland by Brett Burmeister http://www.foodcartsportland.com/2010/09/28/pielab/

I have my own tag “pielab” on Eater. Sweet. http://pdx.eater.com/tags/pielab

I’m on Yelp! http://www.yelp.com/biz/pie-lab-portland

Joe Smith of KGW came and filmed last Friday but haven’t posted the video on their site yet. Did anyone by slim chance record it? I'd like to have a copy.

Follow @pieLabPDX on twitter or facebook for announcements about what games we’re playing plus mmmpie flavors. We’re located at NW 12th and Davis and are open Fridays from noon till the pies sell out, generally about 2:30 or 3:00.

http://www.facebook.com/pages/Portland-OR/PieLabPDX/122527544463697

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Update #5: Friday is Pie Day! We're open!

Posted on August 26, 2010

We're open. Laadeedaa. We're open. Happy dance.

Finally I opened last Friday. This Friday again I'll be serving pie and ice cream. All rewards for backers can be collected at the cart. If I owe you a full pie, please give me at least a couple day's notice so I can make sure to have your flavor ready.

Full details of how the first day went on the blog:
http://skinnywhitegirl.com/blog

Follow @pieLabPDX on twitter or facebook for announcements about what games we’re playing plus mmmpie flavors. We’re located at NW 12th and Davis and are open Fridays from noon till the pies sell out. Hopefully, I’ll be hiring some employees to be open more days of the week soon.

This week's menu: classic cherry, rhubarb, and blackberry cobbler. If last week was any indication, get there early before everything is gone.

Lastly, if you please, I'd love to have your vote to see me present my findings at SXSW:
http://panelpicker.sxsw.com/ideas/view/6251

Hugs to all,
c

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Update #4: The home stretch

Backer_white For backers only, Posted on July 2, 2010
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Update #3: cart construction is underway!

Posted on June 29, 2010

The cart is underway! The frame and top was welded and wheels attached yesterday. The wood siding will be attached today. We'll be ready for the demo at 30 Hour Day on Saturday, July 3rd at 7:30. Hope y'all come on out to Pioneer Courthouse Square to see it! More at: http://30hourday.org/

xo,
c

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Update #2: big news: location, name, debut

Posted on June 25, 2010

In other great news, I had a meeting yesterday with Renny Gleeson of Wieden + Kennedy. He gave his enthusiastic permission to set up on the sidewalk outside of their agency (NW 12th at Davis) in the lovely Pearl district. Renny said "come on, let's go upstairs" and before I knew it I was telling the story of the pie cart to Dan Wieden. As it turns out, Dan is a HUGE fan of pie, so much so that he shuts down the agency once a year for a pie-baking contest. Guess who's the judge.

W+K has a space dedicated to start ups named Portland Incubator Experiment (PIE) that Renny heads up. He claims he named it PIE because he knew Dan would sign off on it if that was the name. I also found out that Dan has always wanted them to served actual pie, so when I came along... magic!

There's just something eternally wonderful about pie and conversation.

In other wonderful news... After a lovely conversation with John Bielenberg of PieLab in Greensboro, AL this week and he's given his blessing to use the name. I'm very grateful to have his support.

Lastly (yes there's more!) I'll be debuting the pie cart at 30 Hour Day in Pioneer Courthouse Square the weekend of July 2/3! More details at 30hourday.org

Onward and upward,

c

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      Amber Case on June 30, 2010

      Congratulations! This is exceedingly exciting news. I can't wait to see what happens!

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Funding Successful

This project successfully raised its funding goal on July 5, 2010.

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13 Backers

One slice of delicious pie, made with love, to be collected from the cart at your leisure.

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15 Backers

One slice of delicious pie, plus a t-shirt with the caption "pie beats cake" because we all know it does.

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3 Backers SOLD OUT (0 of 3 remaining)

FIRST 3 BACKERS can claim the *whole pie* package below for only $25!

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14 Backers

A whole pie! You can lick the piece you want, heck you can lick the whole pie. I won't even tell if you don't share. Choose from our menu of seasonal fruits and custard flavors. You get a shirt too.

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4 Backers

Name a flavor to be served the opening month. You could name it after yourself, your cat, your boss (Sourpuss Steve Gooseberry). You receive a whole pie in that flavor, a t-shirt and official taste tester status. Put your mark on the PieLab menu!

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0 Backers • Limited Reward (2 of 2 remaining)

A private pie party where I bring the cart and serve up to 50 of your lucky friends my lovely handmade creations. Flavors of your choosing. Oh, and also a shirt. All the big spenders get a shirt.

Project By

Wweek_pielab.large

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I'm an interaction designer for Cheezburger Networks that's has been working on social strategy and games for the last few years. Previously, designed facebook applications for big-name brands such as T-Mobile and Travelocity. I also love food.

  1. twitter.com
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  3. skinnywhitegirl.com