Kickstarting the opening of The EK Cafe, bringing EK's dangerously delicious baked goods & comfort food to everyone, everywhere!
Evelyn’s Kitchen is a small business with lots of heart and even more potential. We make dangerously delicious baked goods and comfort food for adults…all packaged To Go in the unique and growing neighborhood of East Harlem, NYC. Our fresh baked goods and home cooked meals have developed a committed following (we’ve even been featured in People Magazine!) and we are ready to maximize our potential and embrace the growth!
Our journey has been an interesting one…we started as a wholesale baked goods and catering company and through the power of our dangerously delicious creations, social media and a dedicated team of amazing people (TEAM EK!) we now have the opportunity to open our first retail location: The EK Café!
We are turning to Kickstarter to raise funds to support this new venture. We have made our mark in NYC as a successful Wholesale & Catering Business (our customers include Madison Square Garden, VH1, Belvedere Vodka & Nike) and now are focused on building our retail brand with both a bricks and mortar café & a focus on our e-commerce store (that allows us ship our goodies nationwide!).
The transition from wholesale & catering to bricks and mortar café open 16 hours per day is exciting and overwhelmingly expensive! We decided to create the flagship store in our existing wholesale and catering space to save on costs but in order to ensure we can focus on the important stuff (making delicious food in a warm, nurturing environment with a committed and well trained team of committed bakers and chefs) we need a little help to cover some of the upfront costs including:
•New 54” Refrigerator (very necessary for storage as we expand) 2500K
•New 3 Shelf Refrigerated Pastry Case (so we can expand our offerings and keep the cold things cold!) 2500K
•New Air Conditioning Unit (those ovens make things HOT!) $2K
•Custom shelving, cooling units, and counters (we’re keeping these simple, streamlined and multi faceted to make best use of a very small space): 10,500K
•Jura Latte/Coffee/Espresso Machine: (coffee beverages will more than double our daily revenue potential) 3K
•Bar Stools for our new ‘eat-in’ counter and chefs table (we’re looking for butts in seats) $1000
•Chefs Table for 8 for EK’s Private, Reservation Only Chefs Table Dinners (allows us to cater to foodies and create an elegant extension for the brand)
•E-Commerce Fulfillment Center 2500K (so that we can ship our dangerously delicious goodies can be nationwide efficiently and effectively!)
TOTAL AMOUNT NEEDED 27K
A UNIQUE OPPORTUNITY in EAST HARLEM:
So if we are so successful at wholesale and catering why are we opening The EK Café? Because the real fun for Team EK and the heart of the business lies in the opportunity to work directly with the public. Not only do we enjoy creating menus and the day to day feedback from our customers, we’ve found there is a real need for a business like ours in East Harlem, where many of the current, affordable food options focus on fast Chinese or Spanish takeout. We are bringing food from the heart & soul to East Harlem, making delicious, freshly made, healthy, hearty, elegant and affordable lunch and dinners ‘To Go’.
Will it work? In March 2012, we started to test the idea of offering our amazing baked goods and home cooked meals with The EK Café Pop Up Shop, offering service initially just a few hours a day then expanding (by demand) to 12 hours per(?) day, 5 days per week. With a limited menu, no advertising and utilizing only Twitter, Facebook, Instagram and word of mouth, The EK Pop Up Shop became very popular very quickly. There are SIX public, private and charter schools in a three block radius of Evelyn’s Kitchen and with our $10 hearty lunch specials, we became a quick favorite with many of the faculty and students. We’ve found that the busy executives and professionals who live and work in this developing neighborhood love the convenience of our delicious dinners to go and we are the go to treat for many of the moms and families of the community. That we’ve been embraced by our neighborhood means the world to us; that we are a destination for foodies who travel to East Harlem to get their fix is pretty exciting also.
Our plan is to continue to run our wholesale and catering divisions in the same space as we build the Evelyn’s Kitchen retail brand and by January 2014, be in a position to move those divisions to their own space and continue to develop the retail brand by expanding our online store offerings and opening additional EK Cafes in Manhattan.
Thank you for believing in Evelyn’s Kitchen. We are Ready to Rock and we look forward to welcoming many more friends to Team EK!
And if you’re curious here’s some great press we’ve gotten over the past couple of years…
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $27,000 goal
seconds to go
Aug 30, 2012 - Sep 29, 2012 (30 days)
Pledge $10 or more
Be featured on the EK Website for your participation in our Kickstarter project.Estimated delivery: Nov 2012
Pledge $25 or more
You'll be on our website plus receive a handwritten thank you & a personalized shout out on EK's Twitter & Facebook pages.Estimated delivery: Nov 2012
Pledge $50 or more
All of the above plus you'll send you your very own Team EK T-shirt!Estimated delivery: Nov 2012
Pledge $75 or more
All of the above plus an EK Yummy Box! 3/4 pound of our signature toffee blondie bites will be shipped to you so you can indulge in the amazingness!Estimated delivery: Nov 2012
Pledge $125 or more
Whats better than EK's Mixed Indulgence. 24 Total Pieces of our 3 most popular items: toffee blondies, triple chocolate brownies + strangely delicious bars. Wrapped in our elegant EK Packaging.Estimated delivery: Nov 2012
Pledge $250 or more
Mix it Up! We'll send you the Yummy Box, the Mixed Indulgence + 12 Salted Dulce De Leche Alfajores + 12 Carrot Cake Sliders!Estimated delivery: Nov 2012
Pledge $350 or more
Dinners on us! Make that 25 dinners! We'll send you our personalized Dinner To Go Gift Pack with 25 Vouchers redeemable for EK Dinners to Go! Redeem one a day for 25 days or save for special occasions for up to 12 months.Estimated delivery: Nov 2012
Pledge $500 or more
Pick 6 Gift List Blaster! We'll send 6 friends the EK Blondie Indulgence for the Holidays, with handwritten holiday card. Let EK get your holiday shopping out of the way!Estimated delivery: Nov 2012
Pledge $750 or more
Receive a membership to the exclusive EK Goodie of the Month Club. Each month for 12 months, starting in November 2012, you'll receive a dozen EK dangerously delicious treats to share...or hoard. We don't judge.Estimated delivery: Nov 2012
Pledge $1,000 or more
3 backers Limited (12 of 15 left)
Private 5 Course Chef Tables Dinner at Evelyn's Kitchen for up to 8 guests. Executive Chef Ayala Donchin and her team will create a personalized menu for you and your guests in our newly redesigned EK Cafe Space.Estimated delivery: Nov 2012
Pledge $2,500 or more
0 backers Limited (3 of 3 left)
5 Private Cooking or Baking Classes with EK Executive Chef Ayala Donchin (up to 2 people per class). Gain confidence and learn how to utilize your inner food diva (or divo) with 5 two hour classes...in your home or ours. (if out of Tri-State area, travel costs are additional)Estimated delivery: Nov 2012
Pledge $5,000 or more
0 backers Limited (5 of 5 left)
We'll come to you! EK Executive Chef Ayala Donchin will visit your your home to create a spectacular meal for up to 12 guests. (if out of Tri-State area, travel costs are additional)Estimated delivery: Nov 2012
Pledge $10,000 or more
0 backers Limited (3 of 3 left)
Throw a Party! We'll cater a cookout, party, birthday or family reunion. You pick the occasion, we will exceed your expectations! For up to 50 guests! (excludes cocktails) (if out of Tri-State Area, travel costs are additional)Estimated delivery: Nov 2012