Arcade44 is a progressive, multimedia platform for the new millennium. Original video content features music, art, fashion + culture.
Hey there Kickstarter community, allow us to introduce ARCADE44.TV, a multi-platform online network and video magazine featuring creative people in music, art and fashion.
As co-founders, Fataah Dihaan and Angela Cravens have been consistently humbled and amazed by the incredible work of all of our Arcade Players—both on the site and behind the scenes. Now we’re appealing to the Kickstarter community to help us continue to celebrate this good work.
ARCADE44 started back in December ’08. As artists operating in the realms of television (Fat worked at MTV) and magazines (Ang was Executive Editor at Trace Magazine), it all began innocently enough as a conversation about where media is going… where will emerging and independent artists have a platform in this new terrain…
What does a magazine for the new century look like?
Fast-forward to March 2010. After countless late nights, early mornings, and a healthy dose of blood, sweat and tears, we launched with a handful of stories and a lot of excitement. Since then, we’ve done some pretty cool things:
· UK singer Jessie J treated New Yorkers to an impromptu performance in the Union Square subway station.
· Sean “Puffy” Combs shared some of his personal mission, describing what it means to him, as an African-American man, to see his billboard on Times Square.
· Designers Simon Spurr and Timo Weiland chatted about their modern approach to menswear.
· Hundreds of our fans and friends gathered for a CMJ-week concert at the Bowery Hotel, with Millionyoung, Brahms, and Evan Voytas.
Meanwhile, a community was born. It’s a community that is growing. Arcade44 now represents six continents.
We are consistently motivated by a desire to highlight diversity and celebrate original work. We’ve been among the first to feature artists like Cut Copy, Haus of Gaga’s Asher Levine, Local Natives, Natalia Kills and Theophilus London.
We’re gearing up for a busy fall of more artists and innovators, and we need your help to bring these stories to light in all their greatness. The 20K that we are attempting to raise with Kickstarter will immediately go towards realizing video content and creating more live events.
Most importantly, this money will directly support young creatives across the globe. We will be able to highlight the artists you want to hear, while compensating the artists we collaborate with to produce both site and story.
We want our community involved every step of the way, and hope that our planned events will bring us offline and interacting with each other in real time. Of course, after the fact, we’ll be able to re-live it all through video!
Fat + Ang
P.S. Digging the music on the video? It’s by Nairobi rockers Just A Band, a personal favorite of the Arcade. Check out our interview with the guys to learn more about the “experimental boy band.”
Kickstarter is a crowd-funding site that supports creative projects. They have a unique all-or-nothing funding model, which means you ONLY get charged if our project is successful. You will not be charged until the last day of the campaign, if and when we reach our goal. If the goal is not reached, no money changes hands.
Yes! Every time someone donates as little as $1, we get closer to our goal, and you help us increase visibility for the campaign. If you are moved to “LIKE” us on Facebook, or even post the link to your page, you are playing a huge part in this effort. We can’t thank you all enough for your enthusiasm and support.
We’ve dreamed up some great rewards at all different levels. We’ve got events in the mix ($5 pledge gets you on the list), exclusive mixtapes, and opportunities to visit with us on set. Many of our rewards give us the chance to connect offline. And for our Arcade Players in the corporate world, we have a unique offering of a social media seminar hosted in your place of business. If you know anyone who might be interested in these rewards, please help us share this Kickstarter campaign.
The Kickstarter funding will go directly towards our fall content which we will begin shooting immediately after the Kickstarter campaign. The funding will support the artists, filmmakers and writers who work to create the site. You’ll see it realized in the form of video shot in Europe and in NYC. We will also be creating at least one major event which will feature live music and the chance to connect offline at a fantastic NYC venue. Less glamorous but no less important, the funding will keep the motor of Arcade44 humming in the form of legal fees, technical support, and other day-to-day operations for the rest of 2011.
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Pledge $1 or moreYou selected
A big THANK YOU plus you’ll be added to the list of our Arcade44 Newsletter—featuring all the latest videos, interviews, freebies + more.
Pledge $5 or moreYou selected
You’ll be included on the invite list to an upcoming Arcade44 event. All travel expenses your own. Plus all of the above.
Pledge $15 or moreYou selected
You’ll be thanked and included in the benefactors list on the Arcade44 website. Plus all of the above.
Pledge $20 or moreYou selected
DJ Fataah will craft an exclusive A44 Mixtape that you will receive directly to your inbox. Plus all of the above.
Pledge $25 or moreYou selected
With the option to link to your own website, you’ll be thanked and included in the benefactors list on the Arcade44 website. Plus all of the above.
Pledge $30 or moreYou selected
You’ll receive a handwritten note from the co-founders, with an inspiring quotation that has moved us. Plus all of the above.
Pledge $50 or moreYou selected
You’ll receive an Arcade44 logo T-shirt. Plus all of the above.
Pledge $100 or moreYou selected
You’ll attend a friends and family premiere screening of an original Arcade44 clip. All travel expenses your own. Plus all of the above.
Pledge $125 or moreYou selected
DJ Fataah will craft an exclusive A44 Mixtape on the theme of your choosing, delivered to you and ONLY you. Plus all of the above.
Pledge $250 or moreYou selected
Editor for the Day! Calling all WRITERS: write your own “Muse” feature about a music video that has inspired you. Plus all of the above.
Pledge $250 or moreYou selected
Editor for the Day! Calling all MUSIC-HEADS: curate your own podcast to live on the site. Plus all of the above.
Pledge $300 or moreYou selected
The co-founders will take you out to dinner at the restaurant of our choice (trust us, we know some spots!) Plus all of the above.
Pledge $500 or moreYou selected
You’ll be invited to visit the set of an upcoming Arcade44 shoot, where you’ll meet the founders and the artist that we are covering. All travel expenses your own. Plus the A44 Mixtape, logo T-shirt, Newsletter, and inclusion on benefactor list with outgoing link.
Pledge $1,000 or moreYou selected
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Attend a New York Fashion Week fashion show and afterparty as the guest of Creative Director. All travel expenses your own. Plus the A44 Mixtape, logo T-shirt, Newsletter, and inclusion on benefactor list with outgoing link.
Pledge $5,000 or moreYou selected
We’ll create an Arcade44 exclusive clip about YOU, to be featured on the site. All production and travel expenses will be additional. Plus the A44 Mixtape, logo T-shirt, Newsletter, and inclusion on benefactor list with outgoing link.
Pledge $5,000 or moreYou selected
We’ll create an Arcade44 exclusive clip about the subject of YOUR CHOICE, to be featured on your site. All production and travel expenses will be additional. Plus the A44 Mixtape, logo T-shirt, Newsletter, and inclusion on benefactor list with outgoing link.
Pledge $10,000 or moreYou selected
Editorial Director will lead an informational symposium on social networking and new media at your workplace or via web conference. (If necessary, travel expenses from NYC will be additional.) Plus receive the A44 Mixtape, logo T-shirt, Newsletter, and inclusion on benefactor list with outgoing link.
- (38 days)