
Feeding Malaysian inspired food from my pedal-powered food cart to everyone.
We've reached our goal! This is AMAZING! We wouldn't be here without your support. Thank you for the many ways you have supported mamakSF. I'm excited for the adventures we'll roll into and the food that will be served.
Thank you for taking this journey with mamakSF. Always grateful. Excited. Adventurous. Humbled. - Ian | mamakSF
Questions about how to pledge, when your credit card gets charged, cancelling or changing pledge amount and so on? Check out Kickstarter's FAQ on these matters...HERE.
- Tip: your credit card is not charged upon pledging. It will only be charged if this project is succesfully funded. If this project is unsuccessful, your credit card will not be charged...it's as if nothing happened at all.
Save the date - Saturday, May 12 : If you are in the Bay Area, drop in on PUBLIC Bikes Valencia Store Grand Opening in San Francisco. mamakSF will be serving 'rojak' and 'toadies'...event page HERE.
Thanks for taking the time to check out mamakSF. If nothing else, I hope this project of mine will pique your curiousity to seek out and experience Malaysian food...if you haven't already.
Tell your friends, family and anyone willing to listen about mamakSF...'like' us on facebook [mamakSF] and follow on twitter [@mamakSF]
mamak: a common roadside food stall found in Malaysia.
- Rojak: Malaysian Chinese version - vegetable and fruit salad with a dressing that is sweet and spicy with a little bit of tartness (traditional ingredients include mango, jicama, pineapple cucumber and bean sprouts – my version can include pea shoots, ginger, lemon grass, braised pork, cuttlefish, kale are some of the things that come to mind.
- Kuih kodok (banana fritters) aka 'toadies': translation - kuih = cake; kodok = toad. ‘Toad cake’…I call them ‘toadies’ – my version can include cinnamon, cayenne, paprika, cumin, garam masala, ginger, curry, mint and other, as of now, untried ingredients.
The generosity and belief from others will help with cost of the cargo bike build; sourcing quality ingredients for ‘rojak’, ‘toadies’ and other delicious dishes; recycled and compostable containers and utensils; ensuring that the quality of materials and workmanship on the rewards remain high and delivery costs. It will also allow me to create other flavor profiles of ‘rojak’ and ‘toadies’ and be proactive with other exciting dishes. Food generated during menu tests/flavor profiling will be offered to anyone, at no cost, in impoverished neighborhoods.
mamakSF is a variation of something I’ve wanted to do for many years. Originally, the plan was to have a permanent stall. Moving to San Francisco, the fun I have while cycling and the people I’ve crossed paths with are the inspiration behind a pedal-powered food cart. I plan to have a rotating menu consisting of at least two Malaysian inspired dishes. One or both items will be replaced with other delicious creations every few months. I plan to operate from a Haley Tricycle cargo bicycle. The build up will include an Asian-style propane burner (think mini jet engines) and a wok. The rollout menu will be ‘rojak’ and 'kuih kodok'...'toadies'.
Utilizing social media, word of mouth and special requests, I will pedal to practically anywhere in San Francisco. A pop up in one or more ‘live & work space’ is a possibility. Collaborating with other non-mechanical powered food carts (mamaks) and creating a space with several stalls is another exciting option.
mamakSF consists of: me!...Ian Deleporte + the support and encouragement of my family and friends.
Roll out goal: August/September 2012.
Price of food: $3 ~ $5 - as low as possible with sizable portions...that's a must!
Shout out to these SF artists for helping out with their talents:
- InYoung Yeo: Golden Gate Bridge illustration
- Pam DeLuco: Postcards [handmade from recycled products]
- Joshua 'Fish' Farr - The Volcano Club: Video production - director, producer, camera operator, gaffer, editor, everythinger.
Shout out to Philadelphia for cargo bike build:
Eye candy:

- Rojak [vegetarian option available].

- 'Toadies' [vegetarian].

- Limited edition mamakSF t-shirts. Heather grey. Men and women's style. Graphics may differ slightly from above.

- mamakSF t-shirts. Heather grey. Men and women's style.

- mamakSF sticker.

- mamakSF limited edition postcard. Postcard color and texture varies because of the handmade nature of product. Graphics may differ slightly from above.

- Early sketches. I cook better than I draw.
FAQ
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Once this project is over, you'll get a survey. You fill the survey. I will be provided with the necessary information. If you want to believe that I have psychic powers, I'm okay with it.
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The shirts will be screen printed by hand. My hands. I only have two. I'll try really hard to make the wait worth it. Really.
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See above. Your family, friend, girlfriend, boyfriend, etc. will be impressed when you send them the postcard. I hope.
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Heather GREY. heather grey. HEATHER grey. hEaThEr GrEy.
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Approximately 3" x 2". Give or take the width of a hair or two. I'm still undecided on the background color. I like a transparent background but a white background does ¡POP! I'll send out an update once I make up my mind on how much ¡POP! I want.
update: 4/23 - after much deliberation, white background it is...it ¡POPS!
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I don't like math so here goes nothing. The number of limited edition t-shirts and postcards is dependant on the number of backers plus 15. Lets say the total number of qualifying backers is 25. The total number of limited editon postcards/t-shirts will be 25 + my 15 = 40 in the world...how cool is that?! The fifteen is for my own special occasion use. The design/illustration will not be reproduced. EVER...believe it. I'm a bit eccentric that way. I'm toying with the idea of numbering them...i.e.: 1 of 40. Could be cool but once it gets over triple digits, I'm in trouble. Once I make up my mind, I'll send out an update.
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My answer is, 'a bit of this and a bit of that...South Asia and South East Asia influence'. Wikipedia has a way better explanation: http://en.wikipedia.org/wiki/Malaysian_food. It would take me half a day to describe what two minutes of speed reading can accomplish. Not counting your clicks on external links.
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American Apparel. Hanes. Fruit of the Loom. I like the fit and quality of American Apparel but I have friends, male and female, who can't stand how chauvinistic and/or sexist their ads are. They've got a point, even though I don't mind looking at them. The ads, not my friends. I admit to really liking Fruit of the Loom's logo. Weird, I know. And Hanes. It's Hanes...who can NOT like the way they feel and fit? Decisions, decisions. When I stop going back and forth about it, I'll update you.
update: 5/1 - Fruit of the Loom t-shirts it is...yay for cool logo!
64
Backers
$7,095
pledged of $7,000 goal
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Funding period
Apr 17, 2012 -
May 17, 2012
(30 days)
- First created · 3 backed
- Has not connected Facebook
- Website: mamaksf.com
Pledge $1 or more
2 backers
‘Thank you’ shout out on mamakSF facebook page
Estimated delivery: Jun 2012Pledge $5 or more
3 backers
2 mamakSF stickers + ‘Thank you’ shout out on mamakSF facebook page
Estimated delivery: Jun 2012Pledge $25 or more
7 backers
5 mamakSF stickers + ‘Thank you’ shout out on mamakSF facebook page + screen-printed limited edition mamakSF postcard with my gratitude [postcard illustration by San Francisco artist - InYoung Yeo…http://www.inyoungyeo.com]
Estimated delivery: Aug 2012Pledge $50 or more
18 backers
5 mamakSF stickers + ‘Thank you’ shout out on mamakSF facebook page + screen-printed limited edition mamakSF handmade postcard with my gratitude + screen-printed mamakSF t-shirt [postcard illustration by InYoung Yeo (http://www.inyoungyeo.com) | postcard paper handmade from recycled products by Pam DeLuco (http://www.pamdeluco.com)] - both San Francisco artists…postcard: color and texture varies because of the handmade nature of product --- outside of US, please +$5 to help with postage
Estimated delivery: Sep 2012Pledge $100 or more
11 backers
10 mamakSF stickers + ‘Thank you’ shout out on mamakSF facebook page + screen-printed limited edition mamakSF handmade postcard with my gratitude + screen-printed limited edition mamakSF t-shirt [postcard & t-shirt illustration by InYoung Yeo (http://www.inyoungyeo.com) | postcard paper handmade from recycled products by Pam DeLuco (http://www.pamdeluco.com)] - both San Francisco artists…postcard: color and texture varies because of the handmade nature of product --- outside of US, please +$5 to help with postage
Estimated delivery: Sep 2012Pledge $250 or more
3 backers
10 mamakSF stickers + ‘Thank you’ shout out on mamakSF facebook page + screen-printed limited edition mamakSF handmade postcard with my gratitude + screen-printed limited edition mamakSF t-shirt + permanent recognition on website [name will be placed in a dedicated ‘honor roll’ page]…[postcard & t-shirt illustration by InYoung Yeo (http://www.inyoungyeo.com) | postcard paper handmade from recycled products by Pam DeLuco (http://www.pamdeluco.com)] - both San Francisco artists…postcard: color and texture varies because of the handmade nature of product --- outside of US, please +$5 to help with postage
Estimated delivery: Sep 2012Pledge $500 or more
1 backer
10 mamakSF stickers + ‘Thank you’ shout out on mamakSF facebook page + screen-printed limited edition mamakSF handmade postcard with my gratitude + screen-printed limited edition mamakSF t-shirt + permanent recognition on website [name will be placed in a dedicated ‘honor roll’ page on website] + your name stenciled on front panel of cart [postcard & t-shirt illustration by InYoung Yeo (http://www.inyoungyeo.com) | postcard paper handmade from recycled products by Pam DeLuco (http://www.pamdeluco.com)] - both San Francisco artists…postcard: color and texture varies because of the handmade nature of product --- outside of US, please +$5 to help with postage
Estimated delivery: Sep 2012