An atlas of food: a cooperatively-created, crowd-sourced and crowd-funded project of guerrilla cartography and publishing.
We did it - we reached our funding goal of $20,000! Then we set stretch goals and meet each of them!
You can read about what we're going to do with the extra funds at the bottom of the page. Thank you Backers! We can't wait to bring you Food: An Atlas. Look for it in December!
+ 80 collaborating cartographers and researchers
+ 8 volunteer editors
+ An abundance of volunteer campaign wranglers, academics, designers, and artists
= Food: An Atlas
Food: An Atlas is a collection of over 60 maps (and growing!) cooperatively-created by the guerrilla cartography community, a loose band of people who are passionate about geography or food, or both. The atlas endeavors to map food in its myriad contexts and conditions at all scales of research and geography. Dealing with subjects as varied as global cropland distribution, Los Angeles’s historic agrarian landscape, community supported fisheries in Massachusetts, the redistribution of food surpluses in Italy, and Taco Trucks of East Oakland, its chapters focus on food production, food distribution, food security and cuisine. Smaller chapters are devoted to conceptual food maps and a kids’ chapter brought to you by the UK’s Geography Collective for the youngest kickstarters to begin their exploration of the world of food.
The atlas fuses traditional cartography, poster art, infographics, and journalistic text blocking to create the map as a narrative device. Maps are a fantastic medium for illuminating complicated issues, and food is an exciting and compelling theme to explore. While food is an incredibly important aspect of all our lives, few of us have a comprehensive understanding of current food systems. By exploring and mapping the world of food we are able to gain a better understanding of the role food plays in our lives and our communities. The caliber of scholarship and artistry invested in these maps is impressive—they are informative and thought provoking, they are beautiful and they give shape to the world of food.
Collaborators on this project include more than 100 people across the globe—80+ volunteer researchers and cartographers who created the maps, the design and production team who compiled the atlas, the editorial panel who critically reviewed the maps, and the kickstarter team who brought this campaign to you—all working in the spirit of collaboration and community knowledge-caching.
In order to cover the cost of rewards and to print, bind, and ship at least 1,000 copies of Food: An Atlas, we need to raise $20,000. But why stop there? The more funding we receive, the more atlases we can produce, and the more atlases we produce, the lower the cost per unit!
Food: An Atlas is a no-profit venture. The collaborators have all given their time freely so that we can produce this atlas at no cost and therefore we are able to give all proceeds from its sale to a food-related organization that is working for food justice somewhere in the world.
JOIN THE COMMUNITY
Through this project, a community has been cultivated around the geography of food. We invite you to join the community, by either funding the project and/or submitting a map.
If you love food, love maps, or just love guerrilla, democratic co-creation, fund this project and receive the fruits of all of our collaborative efforts.
Submit a map
We are still accepting maps to be included in Food: An Atlas. Any topic on food can be explored, but we are specifically seeking maps to fill gaps around food workers and farm laborers, fisheries and oceans, and maps focused in South America, Africa and Asia. Maps must be formatted to an 11" square and submitted by October 24 for consideration and to get in the editing queue. Please contact us at firstname.lastname@example.org for submission details.
ABOUT THE TEAM
Food: An Atlas is co-edited by Darin Jensen, Director, CAGE Lab, Department of Geography, UC Berkeley, and Molly Roy, CAGE Alumna and freelance cartographer. We recently worked together as editor and assistant editor on Mission Possible: A Neighborhood Atlas (missionpossiblesf.org) and are excited to work together again on this collaborative and democratic project of guerrilla cartography and publishing.
The core team includes:
Darin Jensen, Co-editor
Molly Roy, Co-editor
Kaitlin Jaffe, Social Media and Production Manager
M.C. Abbott, Kickstarter Wrangler
Emily Busch, Kickstarter Wrangler
Annie Brulé, Kickstarter Wrangler
Elliott Waring, Videographer
Querido Galdo, Cover and book design
Ava Sayaka Rosen, Book artist
Russell Wagner, layout and editiorial panel
Maggi Kelly, editorial panel
Temra Costa, editorial panel
Joshua Jelly-Schapiro, editorial panel
Cynthia King, editorial panel
Ingrid Seyer-Ochi, editorial panel
Visit us on Facebook!
Stretch Goal #1 + $1500 - ACCOMPLISHED !
We want to create a website that would enable direct download of the eBook version of the atlas as well as act as a platform to facilitate further engagement among the guerrilla cartography community that has formed around the geography of food and this project.
Stretch Goal #2 + $5000 - ACCOMPLISHED ! !
Beyond the virtual sphere, we also want to get more of the tangible atlas’s out into the world. The next publishing threshold will allow us to print 1500 more copies of the atlas. That’s a total of 2500 printed atlases for just $5000 more! The more we print the less they cost!
Stretch Goal #3 + $1300 _ ACCOMPLISHED ! ! !
W get to print more hardcovers, allowing us to sell more books and that means more $$$ for the non-profit we gift with our proceeds!
More Atlases = More Food Security!
EXPLORER Reward update: We are reducing the number of taco truck tours available on the authentic mexican bus so that we can make it a party with the core team! The bus holds 34 - let's fill it up! Join other EXPLORERS and the whole core team on this fun excursion to sample the best of Oakland's taco trucks!
Risks and challenges Learn about accountability on Kickstarter
As a cooperatively-created, crowd-sourced and crowd-funded project of guerrilla cartography and publishing, Food: An Atlas provides many opportunities as well as risks. We have identified and considered the risks we can see.
Risk: Crowd-sourced content
Because the project is a collaborative effort by volunteers, there is the risk that not every map currently in the editing process will make it into the atlas. For reasons beyond anyone’s control, one or another map may have to be abandoned. This risk is mitigated by the fact that most of the map content is secured and in final editing. Also, there is a large contingent of cartographers standing by to rescue maps and even continue to create new ones over the next few weeks.
Because the content is crowd-sourced there is a risk that individual maps won’t hold up to scrutiny. To counter this risk, an editorial panel consisting of professional cartographers, educators, food policy experts and data visualization professionals have assessed the maps and provided the collaborating cartographers with the necessary editorial comments required to reach publishing caliber.
Risk: Delivering the Product
There is a risk that printing and delivery of the atlas will be delayed by circumstances beyond our control. We are having the atlas printed locally in Berkeley, California, and believe that this lessens this risk because we will be in close contact with the printer at every stage of the process. We will also avoid shipping delays as we will accept delivery directly from the printer.
Note: cover art photos from Wikimedia Commons, ask us for details.
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $20,000 goal
seconds to go
Oct 2, 2012 - Oct 23, 2012 (21 days)
Pledge $5 or more
GUERRILLA - Thank you! Your contribution helps make the atlas a reality. We’ll thank you with a big warm shoutout on our facebook page (facebook.com/food.atlas). [THANK YOU]Estimated delivery: Oct 2012
Pledge $10 or more
SURVEYOR - Become part of the atlas! We will add your location to the collaborators map inside the atlas. You also get Food: An Atlas [The eBook], a complete digital version of the atlas. [APPEAR ON MAP + E-BOOK]Estimated delivery: Dec 2012
Pledge $25 or more
RESEARCHER - You get the Surveyor package, PLUS your own copy of Food: An Atlas, printed in full color and delivered to your door! Please add $25 for international shipping ($13 for Canada). [SURVEYOR + COPY OF ATLAS]Estimated delivery: Dec 2012
Pledge $50 or more
GEOGRAPHER - Your package includes all previous rewards, PLUS we’ll donate an atlas to a school, library or community center of your choice! To know that you’re appreciated, we’ll be stamping the inside cover with a handmade stamp: “This atlas was donated by [your name]”. Want more than one book donated? Just add $25 per additional book and choose this reward! Please add $25 for each atlas shipped to a destination outside of the US ($13 for Canada). [RESEARCHER + DONATED COPY]Estimated delivery: Dec 2012
Pledge $100 or more
CARTOGRAPHER - A “reprojected” Geographer package; in lieu of the softbound edition, Cartographers receive a limited-production hardbound edition of the atlas—a worthy addition to any social science library! Please add $25 for each atlas shipped to a destination outside of the US ($13 for Canada). [GEOGRAPHER + HARDBOUND COPY]Estimated delivery: Dec 2012
Pledge $250 or more
LIBRARIAN - You receive the Cartographer package, PLUS 10 softbound copies donated to schools, libraries or community centers of your choosing! To know that you’re appreciated, we’ll be stamping the inside cover with a handmade stamp: “This atlas was donated by [your name]”. [CARTOGRAPHER + 10 DONATED COPIES]Estimated delivery: Dec 2012
Pledge $300 or more
4 backers Limited (4 of 8 left)
EXPLORER - You receive the Cartographer package, PLUS the opportunity to actually experience Food: An Atlas! You and your guest can join a map tour led by the cartographer and experience "Taco Trucks of Oakland" in the authentic Mexican Bus! Tacos included! (www.mexicanbus.net) Please add $25 for each atlas shipped to a destination outside of the US ($13 for Canada). [CARTOGRAPHER + TACOS!]Estimated delivery: Dec 2012
Pledge $500 or more
0 backers Limited (1 of 1 left)
PATRON, Atlas collector - As a Patron, you get the Cartographer package, PLUS the only handmade copy of Food: An Atlas, created by book artist Ava Sayaka Rosen. The artist's book version will be handbound using a coptic stitch, in hardcovers and encased in a handmade clamshell box construction. Both book and box will be covered with book cloth. Limited edition of 1. Please add $25 for each atlas shipped to a destination outside of the US ($13 for Canada). [CARTOGRAPHER + HANDMADE ATLAS]Estimated delivery: Dec 2012
Pledge $500 or more
1 backer All gone!
PATRON, Food Experience - Another way to experience Food: An Atlas. You get the Cartographer package, PLUS dinner for two with a party of the core team, cooked by the editors at one editor’s Oakland Hills home. Please add $25 for each atlas shipped to a destination outside of the US ($13 for Canada). [CARTOGRAPHER + FOOD EXPERIENCE]Estimated delivery: Dec 2012
Pledge $1,000 or more
1 backer All gone!
posted 9:30 a.m. pacific time, 10/23/12 In the last two hours of the campaign, we are offering a KICKSTARTER CELEBRATION BLOWOUT! Join at the PATRON SAINT level and be rewarded with all 6 seats at the Bocanova chef's dinner! - plus you get the Cartographer package. The chef’s dinner had gone unclaimed at $500 for two at a party of eight, with the editors at locally-sourced Bocanova (bocanova.com) in Jack London Square, Oakland. For the last two hours of the campaign we are offering all six seats for $1000. Come and meet Darin and Molly and have a fantastic meal at Bocanova!Estimated delivery: Dec 2012