New Wrinkle -- The true power of women is unstoppable

A woman looks in the mirror and sees her beauty fading.  Her face is showing signs of aging which sends her into a panic.  She thinks she will no longer be valuable in society’s eyes, that she will become invisible.  That was my fear after I turned 40.  I began looking for answers, but I felt worse after I kept getting the same message:  Whatever you do don't look your age even if it means spending all your time, money and energy on products, procedures and services.

This is a film that will capture the dread of feeling like an older woman in our society.  From the bombardment of anti-wrinkle cream ads to the well-placed images of “before and after” cosmetic surgery in magazines and online.  Even if you tune out media, you can’t help but feel the pressure of our youth-obsessed culture in every day conversation, lines in books, looking around the gym locker and seeing what women are doing to themselves to deny that their bodies are changing.  Each year people spend (80 percent are women) $12 billion on cosmetic procedures. It's a perfect storm of greed and desire. One woman we interview is going bankrupt after paying to have the fat removed from her neck and eyes.   Older workers, nowhere near retirement age, feel the pressure to inject themselves with botox to go on an interview.  They fear they will be left homeless because they look "tired" and "frumpy."

To counter this obsession, New Wrinkle offers an alternative.  We introduce you to a top-rated anchorwoman who took a stand and changed her look on-the-air to match her experience.  We talk to media personalities and ordinary women who refuse to turn back the clock; they use their talent and energy to forge toward new adventures and opportunities.  We find that it is possible to opt out of this market-driven desire that stresses a youthful appearance at all costs. If women rewrite the script, (150 million of us) we have the power to create a new paradigm, one based on our true value as women.

We need your help to get this project off the ground.

The filmmakers are award-winning journalists that are dedicating their time and talent to bring this issue to the forefront.

Your generous donations will support the continuation of this documentary. The money goes to production costs such as: equipment, travel expenses, hard drives, DVDs, music licensing and conciliation. This project is a non-profit film; all funding will be put towards film production.