A food truck focusing on gluten free whole foods. Offering healthy meals with locally sourced ingredients. Ancestral. Paleo. Primal.
Hello! I'm Shelby Malaterre. I am 31 years old and live in Fishers, Indiana. I have started a new project and I need your help. I have a passion for food and a great interest in nutrition. I have always had a business mind and planned on getting an M.B.A. after I graduated with my B.S. in business admin from Ball State in 2004. Instead, I started working in a restaurant. I have been in the restaurant industry since 2003, and have worked around food service for over 20 years.
I went paleo / primal January 1 2012. I initially did this "diet" for a bet (which I won). Most of my free time in January and February was spent learning about the science of an ancestral health lifestyle. I was amazed that I could eat a lot of flavorful filling foods and still lean out like never before. I found many helpful blogs and podcasts that broke down the inner workings of how we evolved to eat this way. The information provided by Robb Wolf, Chris Kresser, Jimmy Moore, Dianne Sanfilippo, Sean Croxton, Mat Lelonde, Emily Deans, Mark Sisson, T.S. Wiley, and Dave Asprey (just to name a few) really clicked with me. I knew I would never look at the (SAD) Standard American Diet the same way. It also started paining me to serve the fare to my guests in the restaurant I worked in. I already knew boneless and ranch weren't exactly health foods, but it had finally registered how toxic they really were.
This is why I founded Caveman Truck. Caveman Truck is a food truck focused on ancestral eating. Our ancestors ate local, seasonal, and organic. The mission of Caveman Truck is to provide Quality Local Goodness. Paleo is often defined by what items are NOT included. These include grains, legumes, and dairy. There are some outlying foods like grass-fed butter and rice, but the science is best left to one of the the names I already mentioned. The foods offered by Caveman Truck include grass-fed beef, pastured eggs, veggies, fruits and nuts.
Now I need support. Few banks want anything to do with food ventures right now, and fewer know what paleo is. I have used a private investor and personal lines of credit to start this business and buy my truck.I now need to get on the road! The truck needs :minor repairs, license plates, health inspections, a wrap, insurance, and inventory. I would also love to add a small oven, a coffee maker, and a blender to my current equipment.
The goal is 15k which I initially set to buy a truck inferior to the one I have. Because I already got almost everything I wanted in a truck I am now planning on using the money for the items above. The break down is as follows:
General repairs to truck and initial maintenance $500
Repairs to generator and sound proofing $400
License plates $100
County inspections $350 (2 counties Marion and Hamilton)
Truck Wrap $4000
Insurance policies $2200
New commercial oven $1500
New commercial blender $250
New commercial coffee maker $500
The remaining funds will go towards purchasing our high quality ingredients and to stock the truck in service ware.
I am hoping this $15000 will come at least in part from YOU! Any pledge is appreciated. All pledges are secured through Amazon, and your card will NOT be charged until my project is successfully funded at the project end time. If I am even $1 short the project fails, you are not charged, and we are all very sad.
I have posted reward levels from $1-$3500 . If you are into food, small business, food trucks, paleo, primal, or fitness, (or just think its a cool idea) please find a reward level you are comfortable with and support me.
I very much appreciate both your support and your time in checking out my Kickstarter. If you have any questions or feedback please contact me on the web:
Paleo refers to the Paleolithic era. The Paleolithicera was a time period from around 2.6 million years ago to 10,000 years ago. This time period is when we became human.
The Paleo lifestyle is caring for our human body the way nature intended. Our human ancestors did not have refined grains, processed sugars, or chemical preservatives. The Paleo diet consisted of wild grass fed animal products and local seasonal organic vegetables. Our genetic makeup is unchanged; our cells want to operate on this fuel.
The numbers vary with geography, but it is estimated that Paleo man actually only hunted and gathered around 25 hours a week. The rest of the time was spent having community with the clan, creating art, creating music, and playing.
Not necessarily. The numbers that are easy to find are usually labeled as average life expectancy. This is taking into account the age of a person at time of death across the board. Stone age man did not have OB/GYN and emergency rooms. The sad fact is infant mortality was very high as well as deaths caused by simple traumas. These kinds of deaths brought the average down.
Current research shows that a Stone Age male would be over 6’ tall and 8-10% body fat with strong bones. Similar research shows that diseases of civilization are just that. Stone age man didn’t die of diabetes or heart disease and some think that a Paleo diet mixed with modern medical care could lead to life expectancies over 100 years.
While the exact foods may not specifically be available, we can do our best to replicate them. In fact if we just started eating like our great grandparents we would be much better off. The vegetables were local, seasonal, and organic and the animals were hormone free. The fats were saturated and food was more nourishing. Because of the chase of profits many major food suppliers have left this cleaner way of food production behind. We now pump animals full of steroids and antibiotics so they can withstand theharsh conditions they are subjected to. Crowdedfeedlots standing in their own filth. Fruits and vegetables have been genetically altered and covered in harsh pesticides. The good news is that there are small farms still doing thing the old ways. Cows roam on fresh pasture with green grass and sunshine. Vegetables can be grown without all the pesticides and we can be healthier by eating them. With the vastness of the Internet it is much easier to find farmers and restaurants that believe in this way of life.
Yes! The old information that high consumption of saturated fats led to disease is being broken down all the time. The problem is mixing a diet of these good fats with sugars and grains. The human body prefers fat as a fuel source, but most of America has been running on pure sugar for years.
No, especially gluten containing grains like wheat barley and rye. Gluten is a protein that causes intestinal problems in many mammals including humans. Gluten does not break down properly in our gut and can weaken the integrity of our intestinal barrier. Particles that are to big for cells to use as fuel are then floating around our blood stream. Our immune system attacks these invaders, but can often mistake healthy tissue inside our bodies for being similar to gluten. This can lead to auto immunity and systemic inflammation. Wheat also contains gliadin. Gliadin is a part of protein that is part of gluten. Gliadin actually triggers opiate receptors in the brain and makes us want more. Ever look at an ingredient list and wonder why that item needs to have wheat in it? It’s a legal addictive additive like the nicotine of food. Another problem with grains in general is the insulin spiking nature of complex carbohydrates.The hormone insulin in our body is released when we eat them. As insulin starts to lower as the blood is cleared of glucose insulin starts to lower and it drives hunger. This can easily lead to sugar binging. The insulin sensitivity can be lowered over time leading to full diabetes.
No. Paleo is about food quality. Most carbs people eat are in the form of breads and pastas. These items really aren’t foods. People don’t go out in a field and eat wheat off the plant. It has to be so highly processed to eat in these common products that it’s pretty much sugar. Paleo carbs come from primarily starchy vegetables and tubers such as sweet potatoes, yams, squash, onion, and also fruits. These are all real foods. Items you can eat with little to no prepping or processes.
Not necessarily. There are many people that do a raw version of Paleo with outstanding results. If you eliminate the things that are junk, eating high quality variations of many foods and recipes you already eat can benefit health and energy.
Startup costs for a food truck are much lower than a brick and mortar restaurant. Also, because Paleo is a growing concept, a food truck allows us to take our menu to our target audience.
The kickstarter project runs through mid June 2012. Once successful the funds will be wired to us the beginning of July. We plan on having our truck branded and on the streets August 2012.
We will be serving curbside meals in Hamilton and Marion counties initially. We will also be doing events and catering. The goal is to have permits for all Marion adjacent counties within 18 months.
If a catering job arises outside of these counties we plan on looking at the feasibility of additional permits to expand even further.
Our model includes breakfast, lunch, and late night food.
Breakfasts will include bacon, eggs, and sweet potato hash.
Lunches will include beef and broccoli, sweet potato fries, salads, chilis, and pulled pork hand rolls.
Late night will include coconut tortilla tacos / nachos, chili fries, and late night breakfast.
We will also have grab and go fruits and veggies.
pledged of $15,000 goal
Funding Canceled Funding for this project was canceled by the project creator on June 18, 2012.
Apr 19, 2012 - Jun 18, 2012 (60 days)
Pledge $1 or more
A pleasant feeling that you got Caveman Truck a little closer to operational.Estimated delivery: Jun 2012
Pledge $2 or more
A scoop of my Soon-To-Be-World-Famous sweet potato hash!Estimated delivery: Jul 2012
Pledge $3 or more
A Caveman Truck sticker. Design TBD. Available for shipping in Continental US.Estimated delivery: Jul 2012
Pledge $4 or more
A Caveman Truck drink koozie. Design TBD. Available for shipping in Continental US.Estimated delivery: Jul 2012
Pledge $6 or more
A single drink when you first visit Caveman Truck.Estimated delivery: Aug 2012
Pledge $6 or more
A Caveman Truck sticker and drink koozie. Design TBD. Available for shipping in Continental US (1 shipment).Estimated delivery: Jul 2012
Pledge $10 or more
A four pack of Caveman Truck koozies available for shipping (1 shipment) within Continental US.Estimated delivery: Aug 2012
Pledge $15 or more
A single entree when you first visit Caveman Truck.Estimated delivery: Aug 2012
Pledge $25 or more
A Caveman Truck t shirt. Design TBD. Available for shipping in Continental US.Estimated delivery: Jul 2012
Pledge $35 or more
A single entree when you first visit Caveman Truck and a Caveman Truck t shirt . Design TBD.Estimated delivery: Aug 2012
Pledge $50 or more
An entree punch card good for a total of 5 entrees when you visit Caveman Truck.Estimated delivery: Aug 2012
Pledge $50 or more
2 Caveman Truck t shirts. Design TBD. Available for shipping in Continental US (1 shipment).Estimated delivery: Jul 2012
Pledge $65 or more
A single entree when you first visit Caveman Truck and a Caveman Truck Hoodie. Design TBD.Estimated delivery: Aug 2012
Pledge $100 or more
4 t shirts 4 koozies 4 stickers available for shipping (1 shipment) within Continental US.Estimated delivery: Jul 2012
Pledge $150 or more
1 hoodie 1 t shirt and 1 koozie and 1 entree punch card.Estimated delivery: Aug 2012
Pledge $225 or more
2 hoodies 2 t-shirts 2 koozies and 2 entree cards.Estimated delivery: Aug 2012
Pledge $500 or more
2 hoodies 2 t shirts 2 koozies and up to 10 meals (1 trip) catered within Indianapolis. Locations, dates, times, and menus at operators discretion.Estimated delivery: Oct 2012
Pledge $1,000 or more
3 hoodies 3 t shirts 3 koozies and up to 25 meals (1 trip) catered within Indianapolis. Locations, dates, times, and menus at operators discretion.Estimated delivery: Dec 2012
Pledge $2,500 or more
4 hoodies 4 t shirts 4 stickers 4 koozies and 4 entree cards (20 entrees) when you visit Caveman Truck PLUS a 3 hour catering EVENT for up to 100 people within central Indiana. Locations, dates, times, and menus at operators discretion.Estimated delivery: Sep 2012