Mama Rosa's Salsa Emporium is now sharing 3 hand crafted salsas with our Kickstarter friends... Tasters Wanted!
How it all began...
In Colombia, salsa is called "aji" (ah-he) and the legendary story of Mama Rosa's salsa begins in a small pueblo in Central Colombia known for producing the finest emeralds in the world. Nestled in a narrow valley where the Andes Mountains split into two separate ranges lies a fertile agricultural region where you can practically drop a seed anywhere in the nurturing soil and it will produce an abundant bounty in record time.
Farmers from the entire region come to the Plaza located in the middle of the pueblo each Wednesday to display their wonderful goods. That's where Mama Rosa can be found in the early morning as the sun peaks over the Church Bell Tower and casts its light on the cornucopia of fresh produce.
Mama Rosa carefully hand selects only the freshest and finest ingredients to make it into her basket and eventually into her renowned salsa.
Neighbors and family members soon show up at the Casa de Mama Rosa to offer a helping hand in preparing the outdoor fire to roast the chiles as well as making sure that each ingredient is hand washed and sun dried before making its way, in due time, into its final home... a grande cast iron pot.
As the fire heats up, a medley of delicate aromas fills the air of the meandering streets of the Pueblo, alerting everyone that Mama Rosa's "Salsa de Amor" will soon be available. A line of town folk soon forms in front of la Casa de Mama Rosa to ensure that their week's supply of the legendary elixr will make it into their pantry.
Psssst.... rumor has it that many a happy marriage has begun and even a territorial dispute or two has been settled as a result of the love delivered in each jar of Mama Rosa's Salsa de Amor! =)
Where we are today...
Mama Rosa's youngest daughter, Miryan (my lovely wife), has continued the family tradition here stateside by creating Mama Rosa's Salsa Emporium, a collection of unique blends of fresh organic ingredients that she hand selects each week and painstakingly prepares in the same way that her mother, Mama Rosa, taught her.
Three exotic creations that have proven to please the whole family.
Salsa de Amor - the original renowned Mama Rosa's red salsa that put us "on the map". A delicious mild red salsa that's perfect for any occasion!
Salsa Esmeralda - a light bodied salsa verde the color of the finest emeralds... with a delicate citrus taste!
Habanero Hottie - for those needing a little fire down below =) Made with a balanced blend of sun dried habanero peppers and our "top secret" ingredient!
*LIMITED QUANTITY (for pledges of $100 or more) - a sampling of our seasonal specialty salsa "Pango"... a delightfully light and zesty combination of fresh ripened mango and Colorado pine nuts that are only available for harvest each 5-7 years!
With YOUR help...
We've dedicated countless hours perfecting Mama Rosa's salsa recipes and have now gained quite a bit of recognition and demand for our salsas has outgrown our ability to keep up with our current output.
Bottom line is... your generous backing today will help us move towards leasing a small commercial kitchen space (we've already secured the necessary permits and licensing requiring for such an endeavor) as well as the purchase of additional kitchen equipment and:
• Food production costs and manufacturing overhead
• Commercial kitchen rental and additional related equipment
• Jars, labeling and packaging materials
• Food storage items
• Packing and shipping costs
Each pledge from backers will take us closer to reaching those goals and allow us to focus the majority of our time on the most important task - actually creating our hand crafted specialty salsas!
By the way, we've already been in contact with several distributors considering working with us as well as a few tourist "hotspots" but we obviously need to have everything in place to be able to fulfill larger quantities of orders.
We'll also be posting more Youtube videos soon... including live taste tests from the local Farmer's Market as well as 'kitchenside chats' so be sure to bookmark this Kickstarter page as well as "Friend" us on Facebook.
Oh yeah!... we have some "muy maravilloso" (really fantastic!) rewards for everyone who takes part in our Kickstarter launch. Our salsas, of course, as well as exclusive Kickstarter gifts including custom coffee mugs, limited edition t-shirts, unique regional recipes, hand picked Colombian coffee and more goodies!
From Mama Rosa's family to yours... Muchimas Gracias!!
P.S. - Oops, we almost forgot...
For those new to Kickstarter - WELCOME!
First, we would like to thank you for your interest in Mama Rosa's. Seriously, you made it all the way down here!
Please understand that Kickstarter is "all or nothing", so if we are to get any of the help we need in order to provide more families with a better tasting salsa, we invite you to chip in to meet our pledge goal. If, by chance, we don't make our goal you won't be charged a dime.
*** Please send your pledge early to increase our visibility on KickStarter and... don't be shy about sharing this page with your family, friends, social networks and local media!
Thank you again for welcoming Mama Rosa into your home... you'll soon find out that she's great company for lunch, dinner, a snack or even breakfast! =)
Risks and challenges Learn about accountability on Kickstarter
With every endeavor comes challenges and roadblock to overcome, some expected and some... not so much so.
A few hurdles that we've already accounted for when this project is funded include:
Salsa Production - increased orders have been factored in accordingly and we'll be able to produce each hand crafted jar of Mama Rosa's Salsa (in our awaiting commercial kitchen) to meet quality control standards while staying true to the family tradition. Additional help has already been negotiated to compensate for increased orders.
Product fulfillment - we've consulted with a local shipping agent and they've assured us that, as a Backer, you'll receive your pledge gift on time and in the order it was received. All order requests will be both electronically delivered (as well as a hard copy) to the UPS Store where we've done business for years.
Gift fulfillment - gift products that are already inventoried will be automatically picked & packed after all orders are received. Digital product fulfillment may occur after the Kickstarter project has completed and all funding has been accounted for.
Licensing - already in place
Labeling - we currently have 3 graphic designers working on different versions of an updated logo and label design. We may have Kickstarter backers vote on which version to run with or possibly take a vote via our Facebook Business page. Regardless, that's definitely in the "fun" category.
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $9,750 goal
seconds to go
Funding Unsuccessful This project reached the deadline without achieving its funding goal on November 3, 2012.
Oct 4, 2012 - Nov 3, 2012 (30 days)
Pledge $5 or more
A video postcard delivered straight to your email with a heartfelt "Thanks!" for your participation. We really appreciate you placing not only your confidence with us but also... backing us with your hard earned dollars!Estimated delivery: Nov 2012
Pledge $9 or more
One (1) jar of Mama Rosa's Original Salsa de Amor... the 3rd generation family recipe that started it all! OR your choice of: One (1) jar of Mama Rosa's Salsa Esmeralda ( a mild zesty green salsa the color of fine emeralds). One (1) jar of Mama Rosa's Habanero Hottie (for those who like to play with fire once in a while) Plus: A video postcard delivered straight to your email with a heartfelt "Thanks!" for your participation (includes some of our favorite really tasty salsa recipes)! Note - Please add $3.50 for shipping (U.S. only)Estimated delivery: Nov 2012
Pledge $19 or more
Two (2) jars of your choice: Mama Rosa's Original Salsa de Amor, Salsa Esmeralda or Habanero Hottie! Plus a custom video thank you card including original Colombian recipes that the whole family will enjoy! Note - Please add $3.75 for shipping (U.S. only)Estimated delivery: Nov 2012
Pledge $29 or more
Three (3) jars combo of your choice: Mama Rosa's Original Salsa de Amor, Salsa Esmeralda or Habanero Hottie! PLUS: Two (2) Mama Rosa's branded (Colombian) coffee mugs... to help start your day off right! Plus: a custom video thank you card including original Colombian recipes that the whole family will enjoy! Note - Please add $6.25 for shipping (U.S. only)Estimated delivery: Nov 2012
Pledge $49 or more
Four (4) jars combo of your choice: Mama Rosa's Original Salsa de Amor, Salsa Esmeralda or Habanero Hottie! PLUS: Three (3) Mama Rosa's branded (Colombian) coffee mugs... to help start your day off right! Plus: a custom video thank you card including (even more) original Colombian recipes that the whole family will enjoy! Note - Please add $8.25 for shipping (U.S. only)Estimated delivery: Nov 2012
Pledge $99 or more
Seven (7) jars of YOUR CHOICE: Mama Rosa's Original Salsa de Amor, Salsa Esmeralda or Habanero Hottie! PLUS: One (1) Mama Rosa's limited edition custom designed t-shirt PLUS: Four (4) Mama Rosa's branded (Colombian) coffee mugs... to help start your day off right! PLUS: a delicious sampling of our limited edition "Pango" salsa (seasonal pine nuts & zesty mango blend)! Plus: a custom video thank you card including original Colombian family recipes that your whole family will enjoy! Note - FREE shipping! (U.S. only)Estimated delivery: Nov 2012
Pledge $249 or more
Six (6) jars of EACH: Mama Rosa's Original Salsa de Amor, Salsa Esmeralda or Habanero Hottie! PLUS: Three (3) Mama Rosa's limited edition custom designed t-shirts PLUS: Six (6) Mama Rosa's branded (Colombian) coffee mugs... to help start your day off right! PLUS: a delicious sampling of our limited edition "Pango" salsa (seasonal pine nuts & zesty mango blend)! PLUS: a 1lb bag of local hand picked (Fair trade) world renowned Colombian coffee that few "outsiders" have ever had the pleasure of tasting! Plus: a custom video thank you card including a full collection of original Colombian recipes that the whole family will enjoy! Note - FREE shipping (U.S. only)Estimated delivery: Nov 2012