About this project
SRIRACHA is a staple condiment in the foodie world!
*Bon Appetit has featured it as one of their ingredients of the year in 2010.
Let's explore how this sauce has created cross-cultural cuisine and influenced many master chefs to invent new recipes.
Background: SriRacha is a coastal city located in Chonburi province of Thailand. It gained popularity by producing a sauce paste made from chili peppers, distilled vinegar, garlic, sugar and salt. This sauce is magical and is called SRIRACHA.
It's very common to use Sriracha to accent flavors and create new dishes such as: Sriracha buffalo wings, mac & cheese, french desserts, sorbets, beverages and much more. Sound interesting? Read on!
So what's the big deal?
This is a movie about Sriracha sauce, but it is a lot deeper than that. Trust me. It's an icon. A star of each dish. A gem.
This film also deals with the story of immigration. It's about how one man, the owner of Huy Fong Foods, had the courage to immigrate from Vietnam to the US and how the Sriracha sauce has made its way to the global marketplace.
How many times have you used Sriracha? Have you thought about its origin and story? Well, now you can get a close look at the Sriracha community. By interviewing fanatics, chefs, and critics, the film hopes to inspire people around the globe about the history of Sriracha. After all, it deserves a ton of recognition.
All funds will be used towards production costs such as the following:
-Original score
-Production Equipment
-Post producting (ADR, Foley, Color Correction)
Thank you!
FAQ
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This project reached the deadline without achieving its funding goal on December 7.
Pledge $10 or more Pledge $10 or more
A THANK YOU credit at the end of our film!
Pledge $25 or more Pledge $25 or more
Thank You credit, DVD copy of the film and 1 bottle of Huy Fong Sriracha sauce
Pledge $50 or more Pledge $50 or more
Thank You credit, DVD copy of the film, 1 bottle of Huy Fong Sriracha sauce, a copy of The Sriracha Cookbook by Randy Clemens, AND a Sriracha T-Shirt
Pledge $150 or more Pledge $150 or more
All of the above, a Sriracha variety pack, and ONE cooking lesson. (Learn how to utilize this sauce!)
Pledge $275 or more Pledge $275 or more
All of the above plus a meet and greet with a featured chef in the film. The Sriracha Cookbook by Randy Clemens will be autographed. Randy has written for Gourmet Magazine, Saveur, edibleLA and many other publications.
Pledge $475 or more Pledge $475 or more
All of the above AND you can be involved. A visit to our set, including a Sriracha taste sampler.
Pledge $625 or more Pledge $625 or more
All of the above plus a Michelin-starred dinner with the crew of the film. Let's dine with Sriracha! (will need to be planned based on various cities/schedules) Select Restaurants: Momofuku, NYC Chego, Culver City, Los Angeles, CA
Pledge $1,000 or more Pledge $1,000 or more
All of the above and VIP tickets to the movie screening. (Los Angeles, CA and New York City, NY)
Project By
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Jess Dang is a filmmaker, art director and sushi fanatic living in Los Angeles, CA.
She has art directed advertising campaigns for Intel, Target, The Islands of The Bahamas, MTV Networks, Mobil and many others. She has exhibited her graphic design work at The Chelsea Art Gallery in New York and Creative Lab, Brooklyn.
She often daydreams about living in Italy and enjoys collaborating with creative people.
