on top of the $5K we have already raised to get to Sundance, we need an additional $50K to market and distribute BASS ACKWARDS on 02/01.
First, if you want to make a better video than Linas and me (click image above) to endorse this "bass ackwards" idea, shoot it and upload it to my YouSendIt dropbox here. Lord knows, I did a crappy job of explaining why this makes sense. Eugene Hernandez, editor-in-chief of IndieWire did a way better better job.
I mean, even better would be to get at least one more person involved, who a huge number of people listened to, who really knew how to frame Big Ideas in a way that was understandable by well-meaning, intelligent people. Like Ira Glass.
But I digress. As you may know, we got the golden ticket every indie filmmaker dreams of, which is taking a movie to Sundance.
But when I took TRUE ADOLESCENTS to SXSW this year, it became evident that taking a good movie to a good festival was not enough to ensure distribution, even if that movie involved frickin Mark Duplass. But it's not his fault, or the film's. It's the overall climate of distribution. Which is, in a word, "sucktastic." As we know, the sky is falling.
In this terrible climate, where there appear to be no options, the only rational thing is to do something crazy. Like release the film as widely as possible the day after Sundance is over, on 02/01.
But as our press release explains, I am not doing it alone. I am doing it with veteran marketer Marian Koltai-Levine and New Video. Jason Janego has joined the team as our lawyer. So it's a crazy idea, but it's being backed up by three very respected, heavy-hitters. Not to mention our exec producer in addition to Marian, el capitan of crazy, low-budget filmmaking ideas, Duplass himself.
And I am doing it with the full blessing of Sundance — I had a conversation with John Cooper, the new director of the festival, in which he signed off. And we are in ongoing dialogue in order to make sure that everything we're doing is in philosophical, political and legal alignment with them. This only makes sense, of course, because they're the ones providing the platform in the first place. So we are thankful to Sundance and to Robert Redford for giving us the opportunity.
In order to get the film out there, there are still costs to be covered, however. We still need to pay for certain elements of the finishing (new ones seem to crop up every day) and we need to enable the actual distribution of the film via all the major digital carriers, in tens of millions of homes and nationwide on 02/01.
As you can imagine, this costs money. But in the scheme of things, not a lot.
In my initial Kickstarter campaign, I asked for $2.5K in one week. Out of your collective generosity and belief in the Idea, I got more than $5K.
Now, I am asking for $50K but over the course of four weeks. And in the meantime, because of our press release which went out today, and the approach of the festival, a lot more people are going to be hearing about the cause. Already, EW.com, Screen Daily, and Slash Film have begun to run the story.
And there is already the beginning of a happy ending to the TRUE ADOLESCENTS story, which is that Duplass, Marian, Craig and I have decided to work together to release it according to this "bass ackwards" model, but learning from the experience. And I'm in conversation with other filmmakers about distribution and even production possibilities too.
So, if the question is: "can we put together enough money to not only enable a tiny movie to make its way to Sundance, but also get distributed according to a revolutionary release strategy with heavy-hitting partners with great track records? And in doing so enable TRUE ADOLESCENTS and possibly other films besides?"
My answer is: "Yes. We. Can."
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $50,000 goal
seconds to go
Funding Unsuccessful This project reached the deadline without achieving its funding goal on January 31, 2010.
Jan 6, 2010 - Jan 31, 2010
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a BASS ACKWARDS Sundance-Edition Pin, with logo created specially for the film by a designer from the Red Bucket Film collective.
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a BASS ACKWARDS Sundance-Edition T-Shirt, with one of several crowdsourced "bass ackwards" mottos emblazoned on it.
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the t-shirt, plus a BASS ACKWARDS, poster signed by up to the following: Mark Duplass, Thomas Woodrow, Linas Phillips, Davie-Blue and Sean Porter.
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the t-shirt, the poster, plus a Sundance-Edition BASS ACKWARDS DVD, containing filmmaker-generated content available nowhere else, ever.