Juanita Perez is on the fast road to success. Her only problem: She's white. A comedy about racism in the entertainment industry.
ONCE UPON A TIME there was a passion project called White Alligator. It told a comedic story of racism and stereotyping in the entertainment industry.
It was a tale about not fitting into society's "boxes."
Its main character was Juanita Perez, a white-skinned Puerto Rican actor, who moved to New York as part of a reality show documenting her rise to fame in the big city.
This passion project is my personal story of what I went through after I graduated from college and started pursuing an acting career. To be blunt, my ethnicity and the color of my skin cost me career opportunities and financial losses, not to mention deep emotional suffering.
For many years, my career progress was impeded as industry professionals considered me too white to play Hispanic (read: the maid, the crack addict, or the stripper) and with a name too Hispanic to play white (read: the girl next door).
Take a moment to ask yourself how you feel when you see this:
This is what White Alligator is about: the prejudices we unconsciously carry, which Hollywood films, through their homogeneity in casting and storytelling, have fed us.
Our film focuses on the entertainment industry, which thrives on and perpetuates stereotypes. We audiences swallow these up, isolating us further and preventing us from progressing as a society.
I believe that we can move beyond our individual enclosures and simply deal with each other as human beings.
Interested in helping us continue with this story?
Thanks in part to last year's Kickstarter campaign, we were able to raise the funds needed to film White Alligator. We wrapped this spring...
... and the footage is amazing. We sincerely believe that this movie is going to change the industry.
$10,000 will get White Alligator completely edited and ready to be packaged and sent to festivals. There will be costs after that (for PR, legal, festivals, etc.), but Kickstarter is "all or nothing," so we're setting a modest goal. Let's not stop there!
Here is a breakdown of where the money will be going:
An EDITOR will cost us several thousand dollars to assemble the footage in a creative way to make this story even more exciting (if that’s even possible!).
We also need to get a professional TRAILER made (i.e., not by Stu, my husband and co-producer, fooling around on iMovie with me in the background telling him what to do... which is how we made the little gem above).
In addition to a picture editor, we need a SOUND EDITOR (at a cost of several thousand dollars), who will mix the audio files we have recorded to make the film sound professional (i.e., cut out the screaming children in the park and the airplanes in the middle of very emotional scenes).
We need a COMPOSER because music is a vital part of any movie. This will cost at least a couple thousand dollars.
And we need a GRAPHIC DESIGNER to design the poster and other marketing materials so we can effectively advertise this film.
Speaking of advertising, we need to pay a PUBLIC RELATIONS firm to help spread the word on White Alligator.
A well-orchestrated PR campaign will help the movie get selected for and seen in FILM FESTIVALS. This, combined with the effort of some crackerjack LAWYERS, will allow White Alligator to gain an audience so it can get distributed and in movie theaters… so that more people can see it and be inspired to change the world.
I hope this has inspired you to help us. Thank you for your support! We can't do it without you.
Written by Viviana Leo
Directed by Raquel Almazan
P.S. What's with this WHITE ALLIGATOR?
As a white Hispanic in New York, Juanita encounters person after person who believes that all Hispanics are dark-skinned (not to mention from the ghetto and dangerous) -- just as many people think that all alligators are green. But just as white alligators exist in nature, so does Juanita, green eyes and all. The white alligator has become Juanita's totem, and this beautiful creature is now linked to my film's message.
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $10,000 goal
seconds to go
Jul 11, 2012 - Aug 10, 2012 (30 days)
Pledge $1 or more
Our gratitude - and a credit on our website! Your name will be placed with our Supporters on www.whitealligatorthemovie.com.Estimated delivery: Aug 2012
Pledge $15 or more
Above - plus a handwritten thank you note from the producers on our beautiful and classy White Alligator stationary. Oh heck, we'll throw in a lollipop too.Estimated delivery: Dec 2012
Pledge $25 or more
Above - plus a DVD copy of the film... and a packet of seeds to plant. Vegetable or flowers? You'll have to bid to find out....Estimated delivery: Jul 2013
Pledge $50 or more
Above - plus a set of four White Alligator greeting cards made by Juanita herself.Estimated delivery: Dec 2012
Pledge $100 or more
Above - plus your name listed in the rolling credits at the end of the film. And a seasonal fruit pie baked by Juanita! Some assembly may be required.Estimated delivery: Oct 2012
Pledge $250 or more
Above - plus a one-of-a-kind ceramic alligator hand-painted by Juanita.Estimated delivery: Dec 2012
Pledge $500 or more
Above - plus a trip to the Bronx Zoo to see their new rare baby white camel. And sure, we'll take you out to lunch afterwards. (Must be in NYC to claim this prize -- if not, we will get you tickets to whatever zoo is in your town.)Estimated delivery: Oct 2012
Pledge $1,000 or more
Above - plus the White Alligator Package: one personal training session with Alexis Suarez (Carlos), one Reiki session with Carolyne Gallo (Slam Poet), and one original gator painting by Juanita.Estimated delivery: Sep 2012
Pledge $5,000 or more
Above - plus a White Alligator Weekend: a trip to the Connecticut Maritime Aquarium to see their new white alligator! And sure, we'll grab dinner on the way back.Estimated delivery: Aug 2012
Pledge $10,000 or more
Above - plus Executive Producer credit on our film. This includes an IMDb credit and all the glitz and glamor that comes with being a big producer.Estimated delivery: Jan 2013