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Thanks! And Secret Press Release...

Update #2 · Jun 16, 2010 · comment

Dearest contributors, thank you so much for your pledges and support!

As a thank you, I've attached a sneak peak the IBD's first official press release, which is going out later today. Enjoy!

========================================
Contact:
Perry Serpa/Good Cop Public Relations
Phone: (718) 846-0518
perry@goodcoppr.com

Cristina Parker/NoiseNY
Phone: (917) 684-0452
cristina@noiseny.com

June 16, 2010

FOR IMMEDIATE RELEASE:

INTERNATIONAL BEER DAY IS AUGUST 5TH, 2010!
BARS, RESTAURANTS AND BREWERIES WORLDWIDE TO TOAST IN UNISON

San Francisco, CA: That’s right, folks. Come this August 5th, Makers, Lovers and Sellers of beer all around the globe will finally have another reason to raise their frosty mugs. Along with the participation of hundreds of bars, restaurants, pubs and breweries worldwide, a group of enterprising young men in San Francisco have declared the aforementioned, International Beer Day!

One centralized festival, this is not. International Beer Day will catalyze thousands of smaller celebrations all over the country and internationally in celebration of all things beer, and an opportunity for the whole world to revel in the culture of beer, bars, and breweries. This day-long focus on the world’s favorite beverage will be akin to what takes place on St. Patrick’s Day or Cinco de Mayo, except even better because International Beer Day is focused specifically on appreciating beer.

"International Beer Day is our chance to let the breweries and bars of the world know how much we appreciate them, all while participating in one of my favorite activities -- drinking beer!" proclaims co-organizer, Jesse Avshalomov.

Perhaps even more than the beverage itself, International Beer Day is about celebrating the establishments who produce it, sell it and give folks a place to enjoy it- a single day that will undoubtedly send throngs of customers to participating watering holes, restaurants and breweries.

There’s no right or wrong way to do International Beer Day-- each establishment will choose how they want it to celebrate the day, but beer lovers can expect hosted beer tastings, pub-crawls, live bands, special offers on interesting beers, dance contests, trivia contests with beer prizes and tons of other self-launched events.

Avshalomov wraps it up, "International Beer Day is my love song to the brewing industry. These people work tirelessly to produce and provide thousands of unique and delicious beers for us to enjoy, and it’s about time we found a way to say thanks."

Each participating venue will have a space on the IBD website to list their events, so interested customers, (and that includes media) simply need to visit: http://www.internationalbeerday.com

For any press inquires, comments or thoughts, please contact Perry Serpa at Good Cop Public Relations, Phone (718) 846-0518 or perry@goodcoppr.com or Cristina Parker at NoiseNY Public Relations. Phone (917) 684-0452 or cristina@noiseny.com

Comment

Now IBD is Rollin' Along

Update #1 · Jun 14, 2010 · comment

Ladies and Gentlefolks, we've only been going for a few days but the momentum is growing! We've now got over 60 participating bars, breweries and watering holes in the US alone!

We've just given the IBD website a face-lift, including a handy dandy "recruit your favorite bar" form and a copy of our Kickstarter video. But the real improvements are brewing under the surface... deep in a designer's den in Santa Cruz, the secret new IBD logo and site design are nearing completion, more on that real soon.

We're also working hard to secure a sponsorship from a brewery to match your noble contributions, yehaw.

Thanks for your support and keep spreading the word
~Jesse

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Funding Unsuccessful This project reached the deadline without achieving its funding goal on July 9, 2010.

Funding period
Jun 9, 2010 - Jul 9, 2010

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  • Pledge $5 or more

    4 backers

    Pledge $5 and you will have our eternal gratitude, and the knowledge that you've made the world a more beertastic place.

  • Pledge $10 or more

    4 backers

    Pledge $10 and you will be forever known as a Friend to International Beer Day, and your name will be listed on a special "Friends of IBD" page on our website.

  • Pledge $25 or more

    1 backer

    For a pledge of $25, your heroic contribution will be recognized by declaring you a HERO of International Beer Day! You're name will appear at the top of the "Friends of IBD" page, with link to your website/blog, and a description of your own devising.

  • Pledge $50 or more

    1 backer

    Pledge $50 and in addition to becoming a Hero of International Beer Day, you'll receive a limited edition IBD t-shirt and be the envy of all your friends!

  • Pledge $100 or more

    0 backers

    My goodness, for a pledge of $100 you'll become a Hero of International Beer Day, receive 2 shirts, and we will personally call your favorite bar and explain to them why simply MUST have an International Beer Day celebration this year, you're welcome!

  • Pledge $250 or more

    0 backers

    Pledge $250 and you'll become a Hero of IBD, receive 3 shirts, we'll call your favorite bar to tell them what's up, AND you'll be one of the very few to receive a coveted International Beer Day Pint Glass, so you can drink in style.

  • Pledge $1,000 or more

    0 backers

    Wow! For a pledge of $1,000 you'll become a CHAMPION of International Beer Day, and your name (and link to your website) will appear on every page of the IBD site. You'll also receive 5 shirts, 2 pint glasses, and a partridge in a beer tree (subject to availability of beer tree).

  • Pledge $2,500 or more

    0 backers

    Now you really mean business, for a pledge of $2,500 you'll become an official International Beer Day Mini-Sponsor, with access to tons of benefits including: Your logo and link on every page of the IBD site, use of IBD's branding and logos for your own promotions, and much more (email sponsors@internationalbeerday.com for details). You'll also receive 10 shirts, 5 pint glasses, and we'll love you forever.

  • Pledge $5,000 or more

    0 backers

    We're looking at you Rupert Murdoch. For a pledge of $5,000 you'll become a Full Official Sponsor of International Beer Day, with a large logo and link on every page of the IBD site, all the previously mentioned mini-sponsor benefits, plus even more! (email sponsors@internationalbeerday.com for details). You'll also receive a whole bunch of shirts, pint glasses, our love, and we'll sing your praises to any and everyone who'll listen for a good long time.