The classic text recipe has been reinvented into an illustrated timeline format to motivate a healthier lifestyle of cooking at home.
The GULA Cookbook - Redesign the Recipe
Thank you for checking out the GULA Recipe Kickstarter page! Feel free to check out our video updates for more info on the project's progress!
The GULA Cookbook - Redesign the Recipe is the first truly graphical and fully illustrated cookbook. By redesigning the classic written recipe, the GULA cookbook reinvents the way that people view cooking at home. Rather than words - illustrations, actions, and arrows are used to display the steps needed to create the final dish. We invented a new, fun way to inspire individuals to lead smarter, healthier lifestyles and cook for themselves and their families. Whether a seasoned professional or a first time chef, our innovative approach makes cooking easy. With a classic text recipe it is difficult to comprehend the big picture - an illustrated form is our solution. The difference between the ordinary text recipe and our new graphical form speaks for itself!
All throughout our lives we been exposed to a visual world full of pictures, advertisements, and graphics. We were taught in school to learn with our eyes, present what we've discovered in pictures and slides, and share with the world what we see. The illustrated recipe is perfect for today's world because it teaches and explains in ways that we are exposed to every day. The development of television, the internet and social media have pushed visual concepts to the forefront of society. Visuals have becomes more natural in everyday life and the graphic recipe makes sense as an everyday cooking tool.
Another advantage of the graphic recipe is that the format is almost language-independent. The user needs to only understand a few select cooking words, which allows the visual recipe to unite cultures and introduce new dishes to everyone from around the globe.
This cookbook will be a collaboration between myself, graphic artist Ashley Greenleaf and all the donors. We want you to share your family recipes, holiday specialties, and favorite meals. On each set of pages, a formatted written recipe will be displayed on one side and the new illustrated form on the other. In the end, a large, full-color cookbook will be created that will ensure that these dishes are shared with future generations. An endless number of recipes will be included for staple breakfast, lunch, and dinner meals as well as desserts, drinks, and other quirky snacks from all around the globe!
We are turning to Kickstarter to fund the development and graphic design of the recipes provided by you - the donors - as well as the printing and shipping costs of the first run of the cookbook. If we meet the funding goal, our vision will become a reality.
This is the beginning - the leap of faith - beyond this project the future holds a web and mobile application. We also want to develop an online system that can turn a text recipe instantly into a beautifully illustrated graphical one. Recipe websites will be able to display our new recipe format alongside the classic design. Users can then choose whichever format they prefer. All of this is on the horizon, but we need a kickstart. Join us in taking the first step to changing the way people view reading the classic recipe and cooking at home. Be part of our vision to bring cooking back into the family kitchen by helping us create GULA's first recipe cookbook!
How does it work?
- It's simple! - we set our funding goal at $8500 and our deadline (Aug 12)
- You pledge whatever you can to help us reach that goal - the larger the donation the bigger the rewards from us. All of the pledge levels are listed on the right side of this page.
- If you want to donate any amount to the project and see us succeed, but aren't looking for any rewards - you can do that too! Just choose to donate with no reward.
- We can exceed our goal! This means more recipes in the cookbook for us all to enjoy! But, if we don't make our goal - we don't get any funding.
- Only if we reach our goal by the deadline will your donation be accepted, if we don't reach the goal, you won't be charged and unfortunately there won't be any awesome rewards.
- Click the big green "Back this Project" button at the top of the page on the right to donate now and bring us one step closer to our goal!
Join us outside of Kickstarter!
Come ask us questions, leave us comments, and start a conversation about GULA. We're always around and will answer right away - stop by and say hi!
We can't say it enough - Thanks!
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $8,500 goal
seconds to go
Jul 13, 2012 - Aug 13, 2012
Pledge $5 or more
The Peanut Butter & Jelly Package - Your name listed in the cookbook and website as a generous supporter of our GULA initiative.Estimated delivery: Dec 2012
Pledge $20 or more
The BLT Package - A signed 4x6'' print of a recipe based on your favorite ingredients + our generous thanks in the cookbook and website.Estimated delivery: Dec 2012
Pledge $45 or more
The Bacon Cheddar Burger Package - A signed, shipped copy of the GULA cookbook as well as personal monthly updates on our progress + signed 4x6'' print + our generous thanks and acknowledgement. Please include extra donation for international shipping.Estimated delivery: Dec 2012
Pledge $65 or more
3 backers Limited (47 of 50 left)
The Linguini and Clams Package - Title one of the recipes in the GULA cookbook + a signed, shipped copy of the GULA cookbook + monthly updates + signed 4x6'' print + our thanks and acknowledgement.Estimated delivery: Dec 2012
Pledge $75 or more
11 backers Limited (39 of 50 left)
The Surf and Turf Package - Include your own original recipe in the GULA cookbook and work with us to design and name it + a signed, shipped copy of the cookbook + monthly updates + signed 4x6'' print + our thanks and acknowledgementEstimated delivery: Dec 2012
Pledge $115 or more
8 backers Limited (17 of 25 left)
The Rack of Lamb Package - A signed 11x14'' print of a recipe of your choice from the cookbook and a handwritten heartfelt thank you + work with us to name and include your own original recipe + a signed, shipped copy of the cookbook + monthly updates + signed 4x6'' print + our thanks and acknowledgment.Estimated delivery: Dec 2012
Pledge $195 or more
5 backers Limited (5 of 10 left)
The Filet Mignon Package - Work with us to include a whole section of FIVE recipes based on your favorite ingredients - design and name these original recipes + a signed 11x14'' print and 4x6'' prints of five recipes + a signed, shipped copy of the cookbook + monthly updates + our thanks and acknowledgment.Estimated delivery: Dec 2012
Pledge $295 or more
3 backers Limited (1 of 4 left)
The Champagne & Caviar Package - HIGHEST DONATION LEVEL! Work with us to include a whole chapter of TWELVE recipes based on your favorite meal-time - design and name these original recipes + a signed 11x14'' print and 4x6'' prints of twelve recipes + a signed, shipped copy of the cookbook + monthly updates + our thanks and acknowledgment.Estimated delivery: Dec 2012