Vernacular Typography is a design and photography project that documents and maps disappearing examples of found lettering.
Vernacular Typography is a digital archive and community-based initiative dedicated to the documentation, preservation, and promotion of vanishing examples of lettering in the everyday environment. It seeks to explore, protect, and support the typographic environment in cities around the world that retain their rich traditions of vernacular signage.
All over the world, beautiful examples of vernacular lettering are in danger of being replaced by disposable signs that represent large global corporations.
Typography is a powerful marker of regional identity and has a remarkable ability to capture the local character of a particular time and place.
Unfortunately, in some places globalization has all but erased the local typographic heritage. Cities that once had a unique typescape now look like they could be anywhere in the world.
For the past 10 years, I've been photographing environmental lettering and organizing the images by place and category on VernacularTypography.com. Right now the website has over 5,000 images of urban typography from 10 different countries, including Argentina, The Bahamas, Chile, Cuba, England, France, Italy, Japan, Spain, and the US.
The goal of the project is to gather as many images of endangered local signage before it disappears altogether; create an archive to document and share those images; and work to revive the tradition of creating new, original lettering in the built environment.
Donations to Vernacular Typography will go towards website overhaul and upkeep, updating equipment, documenting new cities, and supporting artists creating original material for the project.
For more info visit:
Vernacular Typography blog
8x10 photo options:
All supporters will be thanked on the Vernacular Typography website.
Please add $8 for international shipping.
Vernacular Typography is also a fiscally sponsored project of Artspire, a Program of New York Foundation for the Arts 501(c)(3). If you'd like to receive a tax-deduction instead of hard goods, you can make a donation through the Artspire website.
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $5,000 goal
seconds to go
Jan 18, 2012 - Mar 2, 2012 (44 days)
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Thank you!Estimated delivery: Mar 2012
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Your name listed on the website as a supporter.Estimated delivery: Mar 2012
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Personalized postcard mailed to you.Estimated delivery: Mar 2012
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A choice of the following stationery items: 2 Gridded Vernacular Typography notepads or 2 Vernacular Typography BIC CLIC pens (black with silver) or Vernacular Typography postcards (set of 5) in a hand-stamped pouch or Set of 4 'disappearing' Vernacular Typography pencils or 2 Vernacular Typography branded sharpies.Estimated delivery: Mar 2012
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Any two of the above.Estimated delivery: Mar 2012
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A blank composition notebook with a hand-drawn marble pattern cover.Estimated delivery: Mar 2012
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An 8x10 archival matte print (choice of 5 below video).Estimated delivery: Mar 2012
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4 backers Limited (46 of 50 left)
Original polaroid of vernacular typography. Comes with certificate of authenticity.Estimated delivery: Mar 2012
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Vernacular Typography t-shirt (black & white on grey, graphic not shown).Estimated delivery: Apr 2012
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An 8x10 archival matte print of any photo on vernaculartypography.com.Estimated delivery: Mar 2012
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T-shirt, a print, and an assortment of airmail envelopes.Estimated delivery: Apr 2012
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All 5 archival prints.Estimated delivery: Mar 2012
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T-shirt and all 5 prints.Estimated delivery: Apr 2012
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T-shirt, all 5 prints, and all stationery items.Estimated delivery: Apr 2012
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T-shirt, all 5 prints, all stationery items, and postcards sent from the next 5 places Vernacular Typography documents.Estimated delivery: Apr 2012
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T-shirt, all 5 prints, all stationery items, postcards sent from the next 5 places Vernacular Typography documents, and a box of assorted ephemera.Estimated delivery: Apr 2012