We've launched an exciting new project of our own! Introducing the Kickstarter app for iPhone!
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A vibrant online marketplace showcasing local, sustainable and artisan food with convenient pick up spots all over San Francisco.

THE MILKMAN HAS EVOLVED: 

We’re ready to deliver the farmers market to you!

We're launching REAL FORK for those of you that care about fresh, local and sustainable when it comes to what you eat. Purchasing quality products - or even knowing where those products come from - is a time consuming task. So we've married technology and convenience with the old fashioned (and best) way to purchase your goods: straight from the farmers or producers themselves. 

Think of REAL FORK as a hybrid of a CSA (Community Supported Agriculture ) and a specialty market, except better. You get to choose all of the products you want to receive. There’s nothing you won’t like, or too much of one thing. Better yet, you won’t fight crowds or wait in long lines. 

Simply order online and your groceries are waiting with your name on them at a convenient pick up refrigerator located in your neighborhood. 

In addition to selling groceries, we also want to tell the story of the farmers and producers we source from and how we choose the products we sell through a series of stories and videos that explain why they are better.

See, we have arrived at a real fork in the road with regards to our entire food system. One road will allow us to build a resilient local food economy that supports farmers, ranchers and fishermen who bring amazing products to market and are true stewards of the land. The other road leads to our continued dependence on centralized, massively polluting industrial farming operations.

We want to make it easy to choose the right path!

Let’s start with some screen shots of the first project we're working on, “The State of the Egg”

We all love eggs. And there's good reason to: eggs contain the highest quality food protein known, and are the standard by which all other proteins are judged. In fact, eggs are second only to mother's milk for human nutrition.    

But in an attempt to efficiently supply us with all those eggs we love, farmers have resorted to all sorts of inhumane and ill advised farming practices - namely battery cages. 90% of US eggs come from hens raised in these terrible conditions. In a battery cage, a hen has less space available to it than the size of an A4 sheet of paper! 

Unfortunately, chickens that are raised in unhealthy and unsafe conditions lay eggs that are unhealthy and unsafe in nutrition. Not only do these eggs contain far less nutrients than their healthy counterparts, they can also contain harmful chemicals like antibiotics, hormones, and arsenic!

Luckily, consumers have caught on to these practices, and have demanded a response. That's why there are so many types of eggs out there: from ''vegetarian fed", to 'cage free', to ʻnaturalʼ, to ʻorganicʼ. The problem is that it seems like every month there is a new 'type' of egg out there, and it's impossible to keep up with what these names actually mean. So what's a person to do?

Well, that's where REAL FORK comes in. REAL FORK works tirelessly to find the healthiest and tastiest food (like pasture raised eggs) on the market, and ships it directly to you. You can think of them as curators, but instead of hand-picking artwork for a museum, we're hand-picking food for your home!

At REAL FORK, we are making the road to delicious local products an easy one by building a vibrant online marketplace to showcase the 'best of the best' in local, sustainable and artisan food. Living in the Bay Area, we are blessed with an abundance of amazing farmers, ranchers and chefs. We're gathering our favorite products and recipes directly from the people that produce them and have created a platform that makes them easy to purchase.  

We launched Realfork.com two months ago to a select group of friends, family & neighbors. The response has been overwhelmingly positive! 

Now we’re ready to provide all of you wonderful people convenient access to our marketplace of farmer’s market fresh items and artisan producers like these:

With these funds, REAL FORK will have 3-5 pick up spots available by the end of June. Our goal is to have a dozen convenient locations in every neighborhood by the end of the summer. We’d love nothing more than to offer our service in the East Bay and Peninsula by the end of the year!

We want to deliver all of the delicious goodness to you all over the Bay Area and beyond! These funds will make it happen! The more money we raise, the more pick up spots we’ll be able to add to our route.

THE REWARDS:

Your Choice of Green or Gray T-Shirt:

The Tote Bag:

The Small Assortment (Representative of What You'll Receive) : 

The Medium Assortment (Representative of What You'll Receive ) : 

The Large Assortment (Representative of What You'll Receive) : 

Thank you so much for your support!

Martin, Matt & Jon

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69
Backers
$4,194
pledged of $11,000 goal
0
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Funding Unsuccessful This project reached the deadline without achieving its funding goal on June 1, 2012.

Funding period
May 7, 2012 - Jun 1, 2012

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  • Pledge $5 or more

    3 backers

    A heartfelt thank you for supporting us! Seriously, thank you.

    Estimated delivery: Jun 2012
  • Pledge $10 or more

    1 backer

    A Real Fork sticker & a heartfelt thank you for supporting us!

    Estimated delivery: Jun 2012
  • Pledge $15 or more

    4 backers

    A digital seasonal buying guide for you to hang in your kitchen, a heartfelt thank you for supporting us plus your name listed on our website.

    Estimated delivery: Jun 2012
  • Pledge $20 or more

    0 backers

    A Real Fork refrigerator magnet, a digital seasonal buying guide for you to hang in your kitchen, a heartfelt thank you for supporting us plus your name listed on our website.

    Estimated delivery: Jun 2012
  • Pledge $25 or more

    20 backers

    A small assortment ($25 in value) of fresh produce and artisan products available for pick up in SF, digital seasonal buying guide, a heartfelt thank you for supporting us plus your name listed on our website.

    Estimated delivery: Jun 2012
  • Pledge $50 or more

    10 backers

    An organic cotton Real Fork tshirt, digital seasonal buying guide, a heartfelt thank you for supporting us plus your name listed on our website.

    Estimated delivery: Jun 2012
  • Pledge $75 or more

    0 backers

    One pass to the Real Fork Launch Party at Radius Cafe with free oysters & adult beverages, refrigerator magnet, digital seasonal buying guide, a heartfelt thank you for supporting us plus your name listed on our website.

    Estimated delivery: Jun 2012
  • Pledge $100 or more

    11 backers

    A medium assortment ($60 in value) of fresh produce and artisan products available for pick up in SF, an organic cotton Real Fork tshirt, digital seasonal buying guide, a heartfelt thank you for supporting us plus your name listed on our website.

    Estimated delivery: Jun 2012
  • Pledge $150 or more

    1 backer

    Two passes to the Real Fork Launch Party at Radius Cafe with free oysters & adult beverages plus two organic cotton Real Fork tshirts, refrigerator magnet, digital seasonal buying guide, a heartfelt thank you for supporting us plus your name listed on our website.

    Estimated delivery: Jun 2012
  • Pledge $250 or more

    1 backer

    A large assortment ($125 in value) of fresh produce and artisan products available for pick up in SF, a handmade Real Fork burlap tote made from recycled coffee sacks, an organic cotton Real Fork tshirt, digital seasonal buying guide, a heartfelt thank you for supporting us plus your name listed on our website.

    Estimated delivery: Jun 2012
  • Pledge $500 or more

    0 backers Limited (30 of 30 left)

    Two passes to the Real Fork Launch Party at Radius Cafe with free oysters & adult beverages, dinner for two afterwards at Radius Restaurant plus all the swag & thanks we have to offer!

    Estimated delivery: Jun 2012
  • Pledge $1,000 or more

    1 backer Limited (9 of 10 left)

    Special Sunday Farm Tour for you and a guest as we take you straight to the source of some our favorite products, the large assortment ($125 in value) of fresh produce and artisan products available for pick up in SF, two passes to the Real Fork Launch Party at Radius Cafe with free oysters & adult beverages, dinner for two afterwards at Radius Restaurant plus all the swag & thanks we have to offer!

    Estimated delivery: Jul 2012
  • Pledge $2,500 or more

    0 backers Limited (5 of 5 left)

    Private fishing and foraging trip for you and a guest with our sustainable fishing expert, the large assortment ($125 in value) of fresh produce and artisan products available for pick up in SF, two passes to the Real Fork Launch Party at Radius Cafe with free oysters & adult beverages, dinner for two afterwards at Radius Restaurant plus all the swag & thanks we have to offer!

    Estimated delivery: Jul 2012