Bootights: a premium tight + attached performance sock for the ultimate boot-wearing experience. Oprah calls them, “revolutionary.”
I'm Shelby, the creator of Bootights and owner of Leg Up, LLC. Thank you for visiting my project...I think you (or the gal in your life) will be glad you did.
How do Bootights make women happy?
- Snags & Runs
- Cold Toes & Slipping Feet
- Showing Your "Man Socks"
- Durability & Value
- Cozy, Warm Feet
- Contoured, Cushioned Fit
- Fashion & Function
Bootights solve a number of problems that women have when they wear their boots.
I realize that attaching a sock to a tight may not change the world but let's face it, the happier the woman, the happier the man...so listen up guys! Like most women I enjoy wearing tights (guys—think thick panty hose) with my boots. What I don't like are the many pitfalls associated with doing so. Namely the cold feet, blisters, and snags or runs brought on by a razor-sharp boot zipper or an over zealous toe nail. My old solution of layering a separate sock over my tights only led to lousy fitting boots, bunching socks, and more blisters. It was broke, so I fixed it.
Enter Bootights—stylish legs, comfy feet, happy you!
The Inspiration—Airport Security
Inspiration comes in many forms. For me, it came while I was traveling through Chicago's O'Hare airport. While making my way through security, I took off my boots to expose the ugly pair of white "man socks" I had layered over my tights for extra warmth and comfort. Disgraced but determined, I spent the entire flight wondering, "why can't a gal have a cute, quality tight combined with a comfy sock, all-in-one?"
Getting Them Made
Having no prior manufacturing or retail experience, I reached out to the Hosiery Tech Center in Hickory, NC and shared my idea with the Director, Dan St. Louis. When this hosiery industry guru told me "this is the best idea I've heard in a long time," I listened. Within weeks, Dan, his team, and I developed a prototype for what my Mom (props) would eventually dub...Bootights. Proudly, now manufactured in North Carolina, USA.
In 1999, 76% of all hosiery goods sold in the U.S. were made in the US. Sadly, today it's only around 12%. Listen, it's easy to say that the quality of the goods we purchase today is less than it was before China and the other countries started flooding the U.S. market with their wares. The fact is you get what you pay for and while the overall quality of imports may be less, so is the price. It's human nature to want to save a buck but the implications are effecting us all.
Producing Bootights in the U.S. is more costly than if I were to have them sourced overseas. But it's worth it. The quality, craftsmanship, and attention to detail are just a few of the reasons it's great for my product and better for the consumer. But, it's more than that. I'm no economist but it appears that something isn't working and unfortunately that something is...Americans. Too many jobs are being lost. So I decided that if I'm going to manufacture something, I'm going to do it in our back yard. The truth is by supporting MADE IN THE USA products, we have an opportunity to regain control of our economy. It's about keeping jobs in the U.S while staying loyal to all the hard working people who have supported me in the development and production of Bootights. I couldn't have come this far without them and I am extremely grateful.
Why This Project?
While I have been approached by outside investors, I continue to fund Bootights on my own. Unfortunately, all talks ultimately include moving the manufacturing of Bootights overseas, a deal breaker in my book. Therefore, I'm hoping to raise at least $25,000 to help cover the initial production cost of my new Fall 2012/13 collection while raising our game and become a major player in the hosiery industry with Made In USA products. A cold winter from Mother Nature wouldn't hurt either...I'm just sayin'.
Oprah Calls Bootights "Revolutionary"
Better Late Than Never—In January of 2011 I was thrilled to have Bootights featured as a Must Have Fashion Item during Oprah's final season. Despite a welcome shot in the arm (and a blown server), the Oprah Effect came well after the holiday season (retailers were already stocking Spring items) and had little "effect" on the bottom line. Oprah put Bootights on the radar and Kickstarter can put Bootights on the map!
Also, check out Bootights on The View—
What's in it for you?
I am offering a variety of unique packages, all of which allow you to become a founding member of the Bootights Design Council (BDC). It's an opportunity for you to help develop one-of-a-kind designs and colors, exclusive to Kickstarter, as well assist in future product development. As a member of the BDC you'll also be able to purchase the very Bootight products you help create, at an incredible price. I had fun putting these offerings together and I hope you enjoy them! Details follow...
The Kickstarter Limited Edition Bootight
To say "THANK YOU" for supporting our project, we're doing a special limited edition color run for this campaign. These limited edition Bootights will be exclusive to Kickstarter and not available anywhere else!
Each pledge secures your place on our Bootights Design Council and enables you to vote on which limited edition color we produce for our Bootights KICKSTARTER COLLECTION. Once the project fully funds, you'll receive a ballot to cast your vote for your favorite color (shown below with associated personality trait). The most popular color is what you will wind up wearing this Fall if you choose the KICKSTARTER COLLECTION option.
What's your color personality?
Bootights Options for Pledges
The ankle height is perfect for shorter boots, booties and shoeties. All your favorite boot styles are covered with this versatile tight.
The Calliope Argyle is a sheer tight with fun argyle pattern that has a heather grey detail. Perfect to add a bit of interest to what you already have in your closet. Great for work and happy hour.
The Flannel Pinstripe brings a bit of Mad Men influence to your wardrobe. A classic pinstripe makes legs look long and lean. The control top will make you feel lean too.
This cable knit is a 50 denier—warm and cozy on those cold winter days. Shows a hint of skin with the texture we all love. This one has a lighter control top. Super comfy.
Ok, I love this one. It's a kiss of color as you walk away, like lipstick for the legs. I have always loved back seams but didn't feel comfortable in the super sheers. They always slid around and seemed to bag. This is a twist on a the sexy style—our 40 denier, semi-opaque (shows some skin but not too much) with a raised, burgundy/red backseam. So cute and perfect for the holidays or Valentine's Day (hear that, guys?). And yes—has comfy, control-top too.
Another classic—who doesn't love a fishnet? This is extremely high in quality; a micro fishnet that won't stretch out. The best part about this Bootight is that your toes don't poke through the netting. They last so much longer (I've had my original pair for 2 years and they are still going strong). Feet are comfy, cozy. No control top on this one but it still supports. Makes it versatile for all clothes and dress heights.
I love this updated fishnet! I put a control top panty on it so you feel supported with a smooth silhouette on top while your legs look sexy, feet comfy. What's not to love?
Our LUXE COLLECTION features a velvety soft, 80 denier opaque microfiber with an attached ankle sock knit with super soft micro modal yarns. This is the ultimate tight. Your legs and feet will feel pampered all day long
Time To Get Back To Work
I'm not gonna kid you—Bootights is by far the most difficult undertaking of my life. The guidance and encouragement I've received from some incredibly gifted and wonderful people who saw my vision, felt my passion, and returned my phone calls is truly humbling.
With your support, I hope to continue producing what I believe to be, the best fitting, most comfortable tights you'll ever wear with boots, made right here in America.
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $25,000 goal
seconds to go
Funding Unsuccessful This project reached the deadline without achieving its funding goal on August 23, 2012.
Jul 24, 2012 - Aug 23, 2012 (30 days)
Pledge $10 or more
In addition to receiving our undying love and appreciation, you’ll become one of the founding members of our Bootights Design Council (BDC). As a member you'll receive first dibs on limited edition Bootights and news before anyone else. Assist in product development by voting on colors and giving feedback to help shape future Bootights designs.Estimated delivery: Aug 2012
Pledge $25 or more
• Receive 1 pair of Bootights & BDC membership. Select 1 pair of Bootights from either our CORE or METRO CHIC COLLECTION, in the color and size of your choice, shipped anywhere in the U.S. (International Pledges, please add $5 for shipping).Estimated delivery: Sep 2012
Pledge $30 or more
• Receive 1 pair of limited edition Bootights from the KICKSTARTER COLLECTION & BDC Membership. The KICKSTARTER COLLECTION color to be voted upon by you and the rest of the Design Council—see details to the left), shipped anywhere in the U.S. (International Pledges, please add $5 for shipping). Not available ANYWHERE ELSE!Estimated delivery: Oct 2012
Pledge $50 or more
• Receive 2 pairs of Bootights from either our CORE or METRO CHIC COLLECTION & BDC Membership. Select in the color and size of your choice, shipped anywhere in the U.S. (International Pledges, please add $5 for shipping).Estimated delivery: Sep 2012
Pledge $75 or more
• Receive 3 pairs of Bootights & BDC Membership. Select 1 pair from our CORE COLLECTION and 2 pairs of Bootights from our METRO CHIC COLLECTION. All in the color and size of your choice, shipped anywhere in the U.S. (International Pledges, please add $5 for shipping).Estimated delivery: Sep 2012
Pledge $100 or more
VALUE PACK • Receive 4 pairs of Bootights & BDC Membership. Select 2 pairs of Bootights from our CORE or METRO CHIC COLLECTION, 1 pair of Bootights from our KICKSTARTER COLLECTION and 1 pair from our LUXE COLLECTION (80 denier microfiber with micro modal super soft sock). All in the color and size of your choice (exception of KICKSTARTER color which will be voted upon by you and the rest of the Design Council—see details to the left), shipped anywhere in the U.S. (International Pledges, please add $10 for shipping).Estimated delivery: Oct 2012
Pledge $150 or more
Receive 5 total pairs of Bootights & BDC Membership. Select 4 pairs of Bootights from our CORE, METRO CHIC or KICKSTARTER COLLECTION and 1 pair of Bootights from our LUXE COLLECTION. All in the color and size of your choice (exception of KICKSTARTER color which will be voted upon by you and the rest of the Design Council—see details to the left), shipped anywhere in the U.S. (International Pledges, please add $10 for shipping).Estimated delivery: Oct 2012
Pledge $300 or more
GAL-PAL GIFT PACK—Receive 10 total pairs of Bootights & BDC Membership as well as a call from Shelby to discuss which Bootights you’ll gift to your favorite gals or yourself this holiday season! The Details: Select 10 pairs of Bootights from any of our CORE, METRO CHIC, KICKSTARTER, OR LUXE COLLECTIONS All in the color and size of your choice (exception of KICKSTARTER color which will be voted upon by you and the rest of the Design Council—see details to the left), shipped anywhere in the U.S. (International Pledges, please add $15 for shipping).Estimated delivery: Oct 2012
Pledge $500 or more
1 backer Limited (3 of 4 left)
SAFE-CRACKER BACKER PACK - Receive 10 total pairs of Bootights (6 of which are unique), BDC Membership and a personal phone call with Bootights creator, Shelby Mason. The Details: The 6 pairs of Bootights are special; straight from our product development vault and not available to the public. These are our latest mad scientist creations with unique knits, colors, fun styles and concepts (from knee-hi socks to ski base wear and luxury yarns like wool and micro modal.) Because they are samples, they are only available in our most popular size, B. Share them with your friends or keep them all to yourself! You'll also receive 4 pairs from our current collections. • 1 pair from CORE, 2 pairs from METRO CHIC and 1 pair from LUXE COLLECTIONS. Shipped anywhere in the U.S. (International Pledges, please add $15 for shipping).Estimated delivery: Sep 2012
Pledge $750 or more
0 backers Limited (4 of 4 left)
COWGIRL PACK! Receive 5 total pairs Bootights, 1 pair of Frye Boots, 1 fashion western hat from Shady Brady, 1 pair of Boot Jewelry courtesy of Boot Candy, A Personal Thank You call from Shelby & BDC Membership. The Details: • Select 5 pairs of Bootights from our CORE, METRO CHIC, or KICKSTARTER COLLECTION. • 1 pair of “Harness 12R” cowboy boots courtesy of Frye Boots, makers of the best-looking, hardest-working, longest-lasting shoes and leather goods (color and size of your choice) • 1 Shady Brady western hat like the one worn by Julia Roberts in the movie Runaway Bride. The Julia from Shady Brady is a soft and supple Toyo Straw Hat that looks and feels like it has been worn for years. Unbreakable straw and a stainless steel wire reinforced brim make this hat crushable and shapeable. If you like another style, no problem, we can do that. • Boot Jewelry to add a little bling to your boots, courtesy of Boot Candy. Choose between three different styles/colors. Bootights in the color and size of your choice (exception of KICKSTARTER color which will be voted upon by you and the rest of the Design Council—see details to the left), shipped anywhere in the U.S. (International Pledges, please add $25 for shipping).Estimated delivery: Oct 2012
Pledge $2,500 or more
0 backers Limited (2 of 2 left)
LUNCH AND A BUNCH…MORE — Ever wonder how to get your idea off the ground and to market? Shelby Mason, creator of Bootights, will treat you and a friend to either lunch or dinner to share her insights and experiences (alcohol will be served) based on her own entrepreneurial journey. She can speak to marketing, manufacturing, distribution, patent advice, and how to avoid many of the pitfalls of starting your own business. When you’re ready, we’ll feature your product or service on our Bootights website, Facebook, and Twitter pages; Shelby will also leverage any appropriate business and media contacts to help spread the word about your product or service. 5 pairs of Bootights from any of our CORE, METRO CHIC, KICKSTARTER OR LUXE COLLECTIONS All in the color and size of your choice (exception of KICKSTARTER color which will be voted upon by you and the rest of the Design Council—see details to the left), shipped anywhere in the U.S. This package is limited to US residents only.Estimated delivery: Oct 2012
Pledge $5,000 or more
0 backers Limited (2 of 2 left)
PROJECT YOUR WAY — Design and name your VERY OWN style of Bootights. You'll have access to our design team to assist in the creation and implemention of YOUR design. When your Designer Bootights are complete, we’ll present your design for consideration to all our major buyers and department stores. If selected, it will then be added to our official 2013 Fall/Winter collection. A video capturing the creative process from beginning to end will be produced and featured on the Bootights website for all to see. You’ll also receive 20 pairs of YOUR Designer Bootights to proudly wear and share.You'll also receive 10 pairs of current production and BDC Membership. "Make it work".Estimated delivery: Oct 2013