Isha: A Tell All Tale is the story of a young South Asian woman’s dramatic journey through the treacherous shoals of the NYC art world.
Isha: A Tell All Tale is the story of a young immigrant South Asian woman’s dramatic journey through the treacherous shoals of the New York art world. Isha moves from India to New York to pursue her dreams of becoming the next ”big thing” in the glamorous but unforgiving New York City art scene. However the journey is, as we must expect, frought with perils. Isha learns by difficult and threatening encounters with Collectors, Critics and even “Friends” that the way this world perceives her and all that she stands for is anything but “open”.This journey follows her from pursuing her studies at university to interning at the world’s biggest Auction House, then on to a job working in a large New York Gallery and finally to her most sought after destination, as an internationally acclaimed independent curator. All the while Isha meets the good, bad and the terribly ugly that make up the Art World. Though we learn much of her personal story, Isha: A Tell All Tale is also the tale of all young women’s constant need to balance their career ambitions, and the expectations of family and society to be good daughters, wives, and mothers.
Isha: A Tell All Tale is based on a concept developed by Meenakshi Thirukode and Peter Hopkins. Written by Meenakshi Thirukode, the story follows the strict narrative style of Indian soap operas, or “serials“ while developing at the same time, parallel meta- narratives that questions our perceptions of ‘reality’. The story will be told through myriad platforms that combine dream like fantasies with live performance, breaking the fragile boundaries that separate our “worlds” in this new digital universe. It also sees the debut of Em Tee who plays the role of Isha - the main protagonist who is loosely based on Ms. Thirukode’s own experiences as a writer and curator working in New York. The film's technical director is the talented young mexican filmmaker Armando Croda. Art work and Photography by artists Federico Massa and Stefano Ortega.
During the first weeks of June, sets from the film will be re-created and parts of the film will be shot live while footage from what's already been created will "air" for all to see. Viewers will be encouraged to play roles on set, after which they will speak to the camera about their own life experiences of working towards being recognized in the art world. These meta-narratives that essentially fragment the main soap-opera narrative will create a plethora of stories that resonate with the premise of this whole project. We plan to launch the linear soap opera narrative as a Web Series online. Meanwhile we are also developing a Transmedia platform to further the story telling experience and would involve an app and a web interface that allows for viewer created content.
1. To support our crew - The writer, director, actors, DP and Graphic Designer - by paying them a minimum stipend ( remember this is a labour of love but we still have to pay those bills while we work hard! )
2. To help us hire support for the filming and lighting crew. We want to hire interns and would love to be able to give them a little something for the support they lend.
Watch our Teaser here:
New York Times
56 Bogart Tumblr
Have a question? If the info above doesn't help, you can ask the project creator directly.
pledged of $6,000 goal
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May 2, 2012 - Jun 14, 2012
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A special Thank You note from us via email from us!Estimated delivery: Jul 2012
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A special Thank You note from us via email + a link to download one low resolution poster formatted for approx 8" x 11" or a set of 3 original postcards that may be selected from a choice of 10.Estimated delivery: Aug 2012
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A special Thank You note from us via email + a link to download one low resolution poster formatted for approx 8" x 11" and a set of 3 original postcards that may be selected from a choice of 10.Estimated delivery: Aug 2012
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Choice of 1 of 4 original high resolution, high quality 13" x 19" framable Bollywood posters by artist Stefano Ortega and Federico Massa designed exclusively for the production, and signed by the star of Isha - the indian actress Em Tee.Estimated delivery: Aug 2012
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A choice of any 2 of the 4 posters as described above signed by the actress, Em Tee.Estimated delivery: Sep 2012
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The complete set of 4 original posters as described above and signed by the actress Em Tee.Estimated delivery: Sep 2012
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A complete set of 4 original posters signed and ready for framing as well as three 20 min episodes in Ipod ready M4V format. Note:- Time of completion of Episode 1 - June 2012, Episode 2 - August 2012, and Episode 3 - expected completion September 2012.Estimated delivery: Sep 2012
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Original 20" x 30" high resolution movie billboard poster for the theatrical release of Isha: A Tell-All Tale signed by the actress, the director and co-creators of the film.Estimated delivery: Aug 2012
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Original theatrical poster for the release of Isha converted to a 40" x 60" billboard format, high resolution print on canvas that may be shipped un-stretched or pre-stretched for an additional $100. This is a limited edition of 10 signed by the artist Federico Massa.Estimated delivery: Sep 2012
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Dinner for 2 along with the Co-Creators Peter Hopkins and Meenakshi Thirukode. The 2 guests will dine with Peter and Meenakshi at world famous Roberta's Restaurant in Bushwick. Dinner includes in-depth discussion of the concept and the making of the first ever Bollywood Soap Opera filmed in and for an art gallery, The Bogart Salon. Guests will also receive a mini tour of Bushwick and a signed original working script of the production.Estimated delivery: Sep 2012
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Executive Producer credit for the world's first production of a Bollywood Soap Opera written and filmed exclusively for exhibition in an art gallery.Estimated delivery: Sep 2012