SOFTlab is a design studio based in New York City. The studio was created by Jose Gonzalez and Michael Szivos. The studio has been involved in the design and production of projects across almost every medium, from digitally fabricated large-scale sculpture, to interactive design, to large-scale digital video installations. As the studio adjusted to a wide range of projects, it began to focus less on the medium and style and more on ideas.
In 2010 SOFTlab was selected by the New York Chapter of the AIA along with six other innovative young practices to receive the New Practices New York Award.