Creating a Project
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Starting a Project
- Am I eligible to start a Kickstarter project?
- Is an Amazon Payments account required to launch a project?
- I'm not in the US. Can I start a project on Kickstarter?
- Is there an age requirement to start a project?
- Are a funding goal and deadline required?
- Are rewards required?
- Can I change my funding goal?
- Can I change my deadline?
- Can a project be edited after launching?
- Can projects be edited after funding is completed?
- Can I run more than one project at once?
- Can I split up funding for the same project into several projects for each stage?
- Can I submit more than one project for review?
- I'm having trouble verifying my phone number. What do I do?
- Can I share my project with friends before I launch?
- I shared my preview link but I don’t want anyone to see it anymore. Can I turn it off?
- Can a project be deleted?
- If I delete my account, will my project be deleted?
- Can funding be canceled?
- Can I retry my project if funding is unsuccessful?
- How do I know someone won't steal my idea?
- I'm working with a fiscal sponsor on my project. How should I set up my account?
- Can I offer tax deductions to people who pledge to my project?
- Where can I find tips on running a successful Kickstarter project?
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Managing Your Project
- What happens if a project reaches its funding goal before time expires?
- Can projects raise more money than their goal?
- Is there a maximum for how much a project can raise?
- I'm collaborating on my project with others. Can we all be listed as the project creator?
- I pledged to my own project from another account, and now my Amazon Payments account is canceled?!
- What happens if a backer's credit card is declined?
- Why doesn't the number of backers to my project match the number who have selected rewards?
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Featuring
- How does a project become a Staff Pick?
- How does a project make it onto the homepage or become the Project of the Day?
- How does the Popular page work?
- Where can I find my project on Kickstarter?
- If I choose a subcategory, will my project also show up in the main category?
- Is there a widget that can be put on my own site to promote a project?
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Rewards
- Are projects required to offer rewards?
- Who creates the rewards for each project?
- What can be offered as a reward?
- What items are prohibited as rewards?
- Is there a minimum or maximum for how much a reward can cost?
- Is there a way to limit the quantity of a reward?
- How can I get my backers' information (mailing address, T-shirt size, etc.) to fulfill rewards?
- I'm having trouble saving my rewards — how do I save them?
- What does estimated delivery date mean?
- Can I change the estimated delivery date for my reward?
- What if I'm not sure what my estimated delivery date is for a reward?
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Accountability
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Fees
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Project Media
- What's the allowed file size for video?
- Is a video required to launch?
- Can I upload my video after I launch?
- Any tips for shooting great videos?
- What's the allowed file size for images?
- What's the ideal video encoding?
- Why is my video out of sync / grainy / not uploading properly?
- Can I use copyrighted material as part of my project?
- Can I upload more than one image?
- Where do I upload my image and video?
- Can I use my video as the project image?
- Why are the images in my project description not showing up?
- Can I embed media?
- Can I delete my project image?
- Can I delete my project video?
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Project Updates
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Amazon Payments (Creators)
- How do I register to receive funds?
- How do I verify my bank account?
- How do I verify my email address?
- I'm having problems verifying my account with Amazon. What do I need to do?
- I’m using a corporate bank account and Amazon has informed me that I must fax them a bank statement to be verified. Is this true?
- If my project is successfully funded how do I receive my money?
- Will Amazon send me a 1099-K tax form?
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Starting a Project Top ↑
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Am I eligible to start a Kickstarter project?
To be eligible to start a Kickstarter project, you need to satisfy the requirements of Amazon Payments:
Be a permanent US resident and at least 18 years of age with a Social Security Number (or EIN), a US bank account, US address, US state-issued ID (driver’s license), and major US credit or debit card.
Projects must also follow the Kickstarter guidelines.
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Is an Amazon Payments account required to launch a project?
It is. We'll send you to Amazon to set-up your account when you start your first project.
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I'm not in the US. Can I start a project on Kickstarter?
You don't have to physically be in the US, but there are some US requirements to be eligible. Please read: "Am I eligible to start a Kickstarter project?"
We’re working hard to open up to more countries. If you’ve been waiting, we really appreciate your patience.
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Is there an age requirement to start a project?
Project creators must be 18 years or older.
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Are a funding goal and deadline required?
Yes. Every project has a funding goal (a dollar amount) and a time limit (from 1 - 60 days) set by the project creator. When the deadline is reached, there are either of two results:
1. Funding Successful: If a project has met or surpassed its funding goal, all backers' credit cards are instantly charged and funds go directly to the project creator. Project creators are then responsible for completing the project and delivering rewards as promised.
2. Funding Unsuccessful: If a project has NOT met its funding goal, all pledges are canceled. That's it.
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Are rewards required?
Yes. See the Rewards section below for more.
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Can I change my funding goal?
No. Once a project launches, the funding goal cannot be changed.
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Can I change my deadline?
No. Once a project launches, the end date cannot be changed.
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Can a project be edited after launching?
Yes, you can edit the following content after launching:
• Project description
• Video and image
• Rewards (add new ones or edit those not yet backed)
• Your profile
• Project FAQs
The only things that cannot be edited after launch are:
• The funding goal
• The project deadline
• Rewards that have already been selected by a backer
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Can projects be edited after funding is completed?
No. Every project is preserved as it ended. Creators are encouraged to use Project Updates and Project FAQs to add new information to the project's development.
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Can I run more than one project at once?
There is no limit to how many projects someone can have simultaneously as long as each project meets our guidelines. However, we generally discourage running more than one project at a time, as this can distract backers and split support. It's also vital for a project to be a sincere effort. More than one live project will likely dilute your attention and energy.
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Can I split up funding for the same project into several projects for each stage?
If each stage of the project is distinct and there is ample time between them, raising funds in stages is doable. There are potential issues with backer fatigue (asking the same audience multiple times for support) and reward fulfillment — you are responsible for fulfilling the rewards from each project, so setting up a series of projects whose rewards can only be fulfilled upon completion of the final one may be problematic. If you’ve thought through these issues and feel confident in your plan, go for it. People have definitely done this effectively.
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Can I submit more than one project for review?
No. We only allow one proposal at a time.
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I'm having trouble verifying my phone number. What do I do?
If you're having trouble verifying your phone number, please try again following the steps below. If you're using a non-US phone number, remember to include a plus (+) and the country code in front of your number.
To verify via text message:
1. Go to the Account Setup panel on your project.
2. Select "Receive a text message" in the Phone Verification section and make sure your phone is next to you.
3. Click "Start Verification" in the phone section.
4. Wait for your phone to receive the text, then type in the code you see into the box on screen.
If you don't receive the text (please give it a few minutes to arrive), please try to verify via phone call.
To verify via phone call:
1. Go to the Account Setup panel on your project.
2. Select "Receive an automated phone call" in the Phone Verification section and make sure your phone is next to you.
3. Click "Start Verification" and you'll see a code appear on screen. (This is the opposite of the text message method.)
4. Wait for your phone to ring. When it does, type in the code that you see on screen when prompted.
If you don't receive the phone call (please give it a few minutes to arrive), please try to verify via text message or try a different phone number.
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Can I share my project with friends before I launch?
Yes! Having friends and collaborators look at what you’ve put together can be really helpful and reassuring. Just click “Get preview link” at the top of your project preview while you're creating your project and send the link to anyone you'd like. The link isn't password protected, so it's very easy to share with friends.
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I shared my preview link but I don’t want anyone to see it anymore. Can I turn it off?
Yes, just click “Disable preview link” at the top of your project preview. Toggle on and off at will.
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Can a project be deleted?
Not once it has been launched to the public. Projects remain accessible on Kickstarter, even if funding fails or funding is canceled. Transparency is important.
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If I delete my account, will my project be deleted?
No.
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Can funding be canceled?
Yes. A project creator has the option to cancel funding. When funding is canceled, all pledges are immediately voided. Project creators and backers can continue to post on the project, however.
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Can I retry my project if funding is unsuccessful?
Yes. You can always try again with a new goal. You’ll need to set your project up from scratch, but it can be essentially identical if you choose.
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How do I know someone won't steal my idea?
Being open and sharing ideas is an essential part of Kickstarter. The platform is collaborative by nature, and is a powerful community-building tool for our creators. If you are unwilling to share information about your project with potential backers then Kickstarter probably isn’t the platform for your project.
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I'm working with a fiscal sponsor on my project. How should I set up my account?
If you're working with a 501(c)(3) fiscal sponsor on your project, you must be sure that the Amazon Payments account (used to receive Kickstarter funds) is set up by the 501(c)(3). You must also include details about the organization on the project.
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Can I offer tax deductions to people who pledge to my project?
If you are a 501(c)(3) organization you may have the ability to offer full or partial tax deductions to backers.
If you are working with a 501(c)(3) fiscal sponsor on the project and would like it to offer tax deductions, you must be sure that the Amazon Payments account (used to receive Kickstarter funds) is set up by the 501(c)(3). You must also include details about the organization on the project.
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Where can I find tips on running a successful Kickstarter project?
Check out Kickstarter School to find inspiration, tips, tools, and best practices for making a successful project. Also, lots of creators have posted great post mortems. They're scattered all over the web and referenced throughout our blog, but for starters, check out these great ones:
Art Space Tokyo (Publishing): http://craigmod.com/journal/kickstartup/
reMIND (Comics): http://www.remindblog.com/2010/10/14/grassroots-funding-with-kickstarter-com/
Glif (Design): http://www.therussiansusedapencil.com/post/2794775825/idea-to-market-in-5-months-making-the-glif
Lamp (Music): http://olganunes.com/2011/01/on-lamp-kickstarter-and.php
The Elders (Film): http://www.nathanielhansen.com/film-fundraising/the-ultimate-crowdfunding-to-do-list-before-you-launch/
e20: System Evolved (Games): http://www.gmsarligames.com/2011/05/18/15-steps-for-a-successful-kickstarter-project/
From a fan, Matt Haughey: http://a.wholelottanothing.org/2011/05/kickstarter-tips-from-a-fan-of-crowd-funding.html
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Managing Your Project Top ↑
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What happens if a project reaches its funding goal before time expires?
Nothing really. Projects continue to accept pledges until the funding deadline. There is no option to end a project early.
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Can projects raise more money than their goal?
Yes.
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Is there a maximum for how much a project can raise?
No. Check out our Most Funded projects.
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I'm collaborating on my project with others. Can we all be listed as the project creator?
Each project is linked to only one Kickstarter account, but you can add members of your team (bandmates, etc.) to your bio, which will show on your project page.
Edit your bio from your account page.
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I pledged to my own project from another account, and now my Amazon Payments account is canceled?!
Warning! Credit card rules forbid project creators from paying themselves. Any pledges made by a project creator to themselves may cause Amazon to cancel a project creator’s Amazon account, making it impossible to receive or remove funds.
While Kickstarter prevents project creators from backing their own projects from the same Kickstarter account, Amazon will detect if the project creator uses a new Kickstarter account and/or a new Amazon account to make the pledge. Amazon looks for the credit card info as well as other primary information to determine if a party is attempting to pay itself. This is not an Amazon-specific policy — this type of transaction is considered an attempt to create a "cash advance" and is forbidden by all credit card companies.
Please note that Amazon may not detect this action until a project succeeds and they attempt to collect funds. While the project will appear to succeed on Kickstarter, Amazon will later suspend any Amazon Payments accounts controlled by the project creator, making it impossible to receive/remove funds.
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What happens if a backer's credit card is declined?
If a credit card is declined, an email is sent to the backer every 48 hours with a link to fix the issue. The backer has seven days to correct the problem. If they do not correct the payment during that seven day period, they are dropped as backers from the project and are no longer eligible to receive rewards. You can view the status of all your backers on your Backer Report.
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Why doesn't the number of backers to my project match the number who have selected rewards?
Backers have the option to not receive a reward at all. Some of your backers likely have chosen this option. They also have the option to choose a reward at a lower tier than the amount pledged.
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Featuring Top ↑
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How does a project become a Staff Pick?
At Kickstarter HQ, we spend a big part of our day keeping up with projects. Every morning our editorial team opens hundreds of tabs in their browsers and watches all of the project videos that launched in the last 24 hours. When something sticks out as particularly compelling, whether it’s a really fun video, creative and well-priced rewards, a great story, or an exciting idea (ideally all of the above!), we make the project a Staff Pick.
We add to Staff Picks throughout the day and throughout the life of a project. We want this page to be ever-evolving and just one way of many for people to find great projects.
The best way to get on our editorial radar is to keep running an awesome project. We’re always on the lookout, reading about projects through interesting project updates, social media, and articles that pop up in our trusty Kickstarter Google alert. We look forward to reading about yours!
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How does a project make it onto the homepage or become the Project of the Day?
Our editorial team selects projects from Staff Picks to include in the homepage rotation. From that homepage rotation, we choose a single project to feature as our Project of the Day. We put a lot of care into selecting projects, focusing on the same qualities we do for Staff Picks. Because the homepage is the first thing people see when they visit kickstarter.com, we aim to have it populated with projects that are excellent examples of what a Kickstarter project can be. The homepage projects are on a random rotation, while the Project of the Day is usually scheduled about a week or two in advance. -
How does the Popular page work?
The Popular page in Discover is divided into categories, and each category rotates when it’s refreshed. The page is populated by an algorithm that takes many factors into account that measure, well, popularity! -
Where can I find my project on Kickstarter?
Every project that launches on Kickstarter can be found on the Recently Launched page in Discover. Your project will also pop up in the Popular section of its corresponding category and subcategory as well as the Currently Funding section of your city.
Lots of people who come to Kickstarter browse around and look for projects, but keep in mind that when it comes to getting new backers, getting the word out through your own networks is the most effective. Most of the people who back your project will be friends, friends of friends, or fans of the work you do.
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If I choose a subcategory, will my project also show up in the main category?
Yes. For example, if your project is a documentary and you put it in the Documentary subcategory, your project will appear in the Popular section of Documentary as well as the Popular section of Film & Video. -
Is there a widget that can be put on my own site to promote a project?
Yes. You can find it right underneath the project's video/image in the share section: "Grab the widget."
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Rewards Top ↑
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Are projects required to offer rewards?
Yes. A series of creative and engaging backer rewards is essential. Rewards are typically things produced by the project itself. They can be as simple as a download for $5 or as elaborate as a hot-air balloon ride. It's up to the project creator to create, price, and fulfill their rewards. Here's a blog post with thoughts on pricing for more.
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Who creates the rewards for each project?
Project creators sculpt their own rewards, including pricing and quantities. It's completely up to them.
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What can be offered as a reward?
Rewards are typically items produced by the project itself — a copy of the CD, a print from the show, a limited edition of the comic. Most projects also offer creative experiences: a visit to the set, naming a character after a backer, a personal phone call. Anything that brings backers into the creative process is a great approach.
There are some limitations on what can be offered as a reward. Investment and loan solicitations are forbidden, as are lotteries, raffles, sweepstakes, and coupons/discounts on future goods. See below for more.
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What items are prohibited as rewards?
Prohibited items include:
• Financial incentives, returns, and repayment
• Raffles, lotteries, and sweepstakes
• Coupons, discounts, and gift certificates
• Alcohol, tobacco, and drugs
• Pornography
For a full list of prohibited items and activities, please review Amazon Payments' Acceptable Use Policy.
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Is there a minimum or maximum for how much a reward can cost?
Rewards can be priced anywhere from $1 to $10,000.
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Is there a way to limit the quantity of a reward?
Yes. Rewards can be limited to a certain available number.
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How can I get my backers' information (mailing address, T-shirt size, etc.) to fulfill rewards?
Once your project is successfully funded, you can create surveys (from your Backer Report) to request any info you need to deliver backers’ rewards, such as their mailing address or other details.
Responses will be listed next to each backer’s name on your Backer Report pages, and you’ll also be able to download Excel-compatible (csv) spreadsheets.
Don’t worry about gathering your backers' info before then! If backers are curious, please let them know that you’ll follow up when you're ready to deliver their rewards.
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I'm having trouble saving my rewards — how do I save them?
To add rewards, click “Add another backer reward" and fill in the info. To save, click the green “Save” button at the bottom of the Edit Project page.
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What does estimated delivery date mean?
The estimated delivery date for a reward is the date you expect to deliver that reward to backers. It's required for all rewards as of Aug. 2011. If you're offering more than one thing in a single reward tier, set your estimated delivery date to when you expect everything in the reward tier to be delivered.
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Can I change the estimated delivery date for my reward?
If no backers have selected the reward tier, you can change the estimated delivery date on your Edit Project page. If the reward has already been selected the date cannot be changed, so you should notify those backers of the new delivery date via the "Message All" button in that reward tier's Backer Report.
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What if I'm not sure what my estimated delivery date is for a reward?
Take some time out to create a timeline for your project so that you have a good sense of when you'll complete it. Choose a delivery date that you feel confident about and will be working towards.
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Accountability Top ↑
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What information should I share on my project page?
After visiting your project page backers should have a clear sense of:
• What it is you are trying to do
• How you will do it
• How the funds will be used
• Your qualifications to complete this project
• The identities of the people on your team (if you have one)
• How far along your project isThe more information you share, the more you will earn your backers’ trust.
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What is my responsibility for answering questions from backers and non-backers?
People will reach out during the course of the project with questions about your project. These may range from queries on delivery dates to specific technical questions. These inquiries should be answered promptly and, in cases where other backers are asking the same information, publicly with a Project Update and through your Project FAQ (under your project description). Transparency is vital on Kickstarter.
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What do I do if I miss my Estimated Delivery Date?
The Estimated Delivery Date is intended to set expectations for backers on when they will receive rewards. Setbacks are common to any project, and creative ones especially. When the unforeseen occurs, creators are expected to post a Project Update explaining the situation. Sharing the story, speed bumps and all, is part of the Kickstarter experience.
Creators who are honest and transparent will find backers to be far more forgiving. We’ve all felt the urge to avoid things when we feel bad about them, but leaving backers in the dark makes them assume the worst. It not only reflects badly on the project, it’s disrespectful to the support that community has given and to other Kickstarter creators. Regular communication is a must.
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If I am unable to complete my project as listed, what should I do?
If you are unable to fulfill the promises made to backers, cannot complete the project as advertised, or decide to abandon the project for any reason, you are expected to cancel funding. A failure to do so could result in damage to your reputation or even legal action on behalf of your backers.
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Fees Top ↑
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What fees does Kickstarter charge?
If a project is successfully funded, Kickstarter will apply a 5% fee to the funds raised. If funding isn't successful, there are no charges.
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Does Amazon charge any fees?
Yes. When a project is successful, Amazon will apply credit card processing fees, which work out to roughly 3-5%. For details on how the fee is calculated, please view the Amazon Payments fee details.
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Does it cost money to list a project on Kickstarter?
No, starting a project is free.
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Project Media Top ↑
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What's the allowed file size for video?
Videos must be 250MB or less and one of the following file types: MOV, MPEG, AVI, MP4, 3GP, WMV, FLV
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Is a video required to launch?
No, but projects with a video succeed at a much higher rate (50% vs. 30%), and they also raise more money. So we highly recommend that you include one!
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Can I upload my video after I launch?
Yes.
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Any tips for shooting great videos?
Videos make projects infinitely more compelling, and you don’t have to be a video expert to make a good one. Simply be personal and talk about your project. Put yourself in front of the camera for at least a moment so that people know who you are; making that personal connection is key. Show people examples of your work and use any fun visuals you can think of.
No matter how bare-bones or creative you want to get, don't forget the basics:
1. Introduce yourself
2. Tell your story
3. Ask for people's support (i.e., their money...)
4. Tell people what they'll get for their money (i.e., your rewards)
5. Say thank you!
There are a million different ways to tell your story. Have fun with it! You can spend days shooting and editing, or you can just knock one out with a couple friends on a Saturday. It doesn't have to be perfect, it just has to be you.
For more tips on making your video, visit Kickstarter School.
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What's the allowed file size for images?
Images must be 10MB or less, and one of the following file types: JPEG, PNG, GIF, BMP
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What's the ideal video encoding?
On Windows, use WMV format. On Mac, use H.264. In both cases, the key variable is the “bit rate,” so look for that box. If it’s measured in kilobits per second (kbps), try 1500 to start. If it’s measured in megabits per second (Mbps), try 1.5. If the file is too big: Make that number smaller. If the quality seems bad: Make it bigger.
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Why is my video out of sync / grainy / not uploading properly?
Video can be a tricky beast, and it's often a matter of trial and error to get a video to export optimally. We recommend trying different file formats, compressions, and export qualities until you can get the right size and quality combination that works best.
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Can I use copyrighted material as part of my project?
Don't use music, images, video, or other content that you don't have the rights to. Using copyrighted material is almost always against the law and can lead to expensive lawsuits down the road. The easiest way to avoid copyright troubles? Either create all the content yourself or use content that is free for public use. For example, you may be able to use some Creative-Commons-licensed music — per the terms of their licenses — that's available on SoundCloud. Other resources you can explore: Vimeo Music Store, Free Music Archive, and ccMixter.
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Can I upload more than one image?
Each project can have only one primary image.
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Where do I upload my image and video?
Media is uploaded on the Edit Project page. Note that you cannot upload media in a proposal; the project must first be accepted.
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Can I use my video as the project image?
No, you need to upload an image file to launch. But if you like your video's main image, you can try taking a screenshot of it and uploading that.
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Why are the images in my project description not showing up?
You can include images in your project description, but they need to first be hosted on another website — like Flickr, Photobucket, or your personal blog or website. Just click on the Image button in the text editor and paste in a link to the photo. Make sure the URL you pasted in ends with an image file extension, like .jpg or .png. If you have trouble finding the right URL, just right click on the image and select "Copy Image Location."
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Can I embed media?
Yes, you can embed videos from YouTube and Vimeo and music from Soundcloud in both your project description and Project Updates. However, you cannot embed your main project video; you must upload the original video file.
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Can I delete my project image?
No, but you can replace it! Before you launch or while your project is live, just re-upload a new image over the one you have.
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Can I delete my project video?
Yes, and you can upload a new one, as long as your project hasn't ended yet.
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Project Updates Top ↑
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What are Project Updates?
"Project Updates" is our name for each project's blog. Project creators use Updates to keep their backers informed on the development of the project. Some creators may post ten Updates a day, others may do it rarely, but it's the best way to keep backers informed of a project's progress.
Creators have the option to make each post publicly viewable or exclusive to backers. An exclusive Update allows you to communicate privately with backers as a group.
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How should Project Updates be used?
Project Updates can transform projects from simple funding efforts to stories that backers (and other spectators) will eagerly follow. Let backers and spectators be flies on the wall as you make decisions and pursue your goal.
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What media types are allowed in Updates?
You can post Updates with video, audio, and images — and you should!
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How will my backers know I posted a Project Update?
Project Updates are directly emailed to backers when the Update is posted.
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Amazon Payments (Creators) Top ↑
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How do I register to receive funds?
During the project creation process we’ll send you to Amazon Payments to set-up your account. You can register to receive funds using an existing Amazon Payments account, or you can sign up for a new one.
Note that you must fully complete this registration to launch your project.
Please read: "Am I eligible to start a Kickstarter project?"
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How do I verify my bank account?
For steps on how to verify your bank account, see the middle section of our Amazon help page.
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How do I verify my email address?
When creating your Amazon Payments account, Amazon sent an email with a link to verify your email address. Amazon will not process transactions until that email address has been verified. For steps on how to very your email address, see the top section of our Amazon help page.
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I'm having problems verifying my account with Amazon. What do I need to do?
For instructions on the three issues that can cause an Amazon account to be unverified, visit our Amazon help page. Note that when fixing verification issues, you must log in to Amazon Payments with the exact same email address and password you used when you registered your project to receive funds. (Note that your Amazon log-in does not need to match your Kickstarter log-in.)
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I’m using a corporate bank account and Amazon has informed me that I must fax them a bank statement to be verified. Is this true?
Yes, this is a requirement by Amazon Payments.
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If my project is successfully funded how do I receive my money?
If funding succeeds, funds go directly from backers' credit cards to the project creator's Amazon Payments account, where they are held until the creator withdraws them.
Amazon will hold funds for 14 days after payments are collected. Once this hold is released, project creators can transfer funds to their bank account (which can take up to 5 business days).
(Note: Amazon Payments users with a six-month history of receiving credit card payments can apply to Amazon for immediate withdrawals.)
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Will Amazon send me a 1099-K tax form?
Amazon Payments handles transactions conducted through Kickstarter. Amazon Payments will file Form 1099-K to report unadjusted annual gross sales information for people who meet both of the following thresholds in a calendar year:
• More than $20,000 in gross sales, and
• More than 200 transactions.
You can read more about this on Amazon Payments' tax reporting information page. We also recommend that you speak to an accountant or a financial advisor for more information.
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