A few days ago, a curious little project with an unforgettable project photo went live: Adam Quirk’s aptly titled “Vuvuzelas for BP.” The project goal? To purchase $1000 worth of vuvuzelas (the now-famous droning horns blown during World Cup games) and play them outside the office of BP’s London headquarters. His reasoning was simple:

BP is not feeling the pain they are causing in the Gulf. BP is spending millions on PR. In order to put a bit of public pressure on them, we plan to buy 100 vuvuzelas and hire 100 vuvuzela players off Craigslist to play in front of BP’s International Headquarters in London for an entire work day.

We decided to ask Adam a few questions about his project and what exactly backers can expect in the future. Learn more about joining the volunteer army of vuvuzela players on Adam’s project page.

So how’d you come up with the idea? Flash of inspiration or is this the culmination of an extended period of calculated plotting?

It was inspired by the incredible annoyance of millions of people by the vuvuzela drone on all the World Cup broadcasts, and the seemingly cold indifference postured by Tony Hayward in his Congressional hearings. I am a video remix artist, so it’s sort of my job to combine memes and current events to make new things.

Were you surprised that your project has attracted so much attention?

I’m very happy that people have gotten behind this. I think the response has been so positive mainly because it’s seemingly a fun mixture of memes, and the end result is a net positive in that BP gets real-world pressure, and the Gulf Fund gets real money. Also, this seems to be neither a Democratic or Republican issue, so it seems like I’m not getting too much pushback. I can only assume that “real” protesters have to put up with a lot more crap than I have.

Will you be participating in the vuvuzela-blasting event? Any plans to catch the serenade on video so everyone can see (and hear!) the fruits of their collective pledges?

Definitely doing video. Working with a couple other folks to make that happen. Looking for volunteers for players and videographers though (quirk at wreckandsalvage.com)! I won’t be making the trip myself, that was never my intention.

When will the Vuvuzelas for BP event take place?

Sometime within the next 30 days!