“In terms of pledge rewards, I feel like it’s important to create some value in the rewards. I always believe that if you put your heart into creating something, people will sense that, and more willing to stand behind that. You’ve put all your heart into this film you’ve worked on for so long, your rewards should in some ways reflect the same heart and attention you’ve put into the film and not just something you slapped together.”
Producer Ted Hope has a great essay up from Miao Wang on how she managed her recently successful Kickstarter campaign. She discusses rewards, email newsletters, and all kinds of useful nitty-grittys. Go read it!