Kickstarter celebrated its third birthday on Saturday. Three years is an exciting milestone (hooray!) but Kickstarter actually began long before.
Perry first had the idea for Kickstarter shortly after he moved to New Orleans in 2001. (He recently wrote about that experience on his blog.) Perry and I met after he moved back to Brooklyn in 2005, and we soon started working on the idea together. Perry was introduced to Charles through a mutual friend in 2007, and our founding team was complete.
While Charles and Perry were working on Kickstarter full-time — doing random side jobs to make money — I still had a day job. Progress was slow. None of us knew how to code. We made every mistake in the book. The site nearly didn't make it.
Eventually things started turning around. We met Sunny Bates, who began advising us. We met Andy Baio, who helped us make sure we had the right technical plan. And in 2008 we hired three freelance developers, including Lance Ivy, who we ended up convincing to join the team all the way from Walla Walla, Washington.
On April 28, 2009, Kickstarter launched. It was six or seven years after Perry's initial idea, three-and-a-half years after I became involved, and two years after Charles. It was a long road. But sitting here almost seven years later, of course it was worth it.
To commemorate Kickstarter's third birthday, we dusted off old laptops and hard drives in search of artifacts from those early days. We've shared what we found below.
Some of it makes us laugh. Some of it makes us cringe. Some of it brings us back to when we didn't know whether Kickstarter would ever exist. It feels like a million years ago. We hope you enjoy it.
Designs (that never saw the light of day)
In October 2006, Perry completed Kickstarter's first design. Perry is not a designer — as you will see — but the vision for what Kickstarter would become was there from the beginning. The all-or-nothing goal, the deadline, the project video, the tiered rewards, "back this project," "backers," and page architecture are already present. And note the name — Kickstartr without an "e."

Here's a whiteboard sketch from Perry's apartment in March 2007:

Thankfully Charles had some Photoshop skills. He worked with freelance designer Chris Gardella to complete this version of the project page in the fall of 2007:

They designed a MySpace widget too (told you this was a long time ago):

We added the "e" to Kickstarter in the fall of 2008. The new name took some getting used to. Here's a version after the new vowel:

The designs were getting close. In early 2009 the project page was finalized. None of these designs saw the light of day until now.
The Launch
In February 2009 we shared a closed alpha version of the site with friends. On Tuesday, April 28, 2009, the site went live. Perry launched the first project — Grace Jones Does Not Give a F$#% T-Shirt (Limited Edition) — and I was the first backer. Perry and I launched another project that day with our friend Claudia called New York Makes a Book.
The first successfully funded project was on May 3, 2009. It was called Drawing for Dollars and it raised $35 from three backers, Perry included. It was a start! Three projects were successfully funded that first week. As of this writing, there have been 21,922 successfully funded projects since.
Thank you
Kickstarter has been lucky to have supportive people around it from the very beginning. Many people had a hand in what it has become: all our friends and families, all the people who launched projects, all the people who backed projects, and everyone who ever lent an ear. We can't thank you enough.
We also have to thank the incredible Kickstarter team. They're an amazing group of people. Here they are listed by when they joined:
2009 — Cassie Marketos and Fred Benenson
2010 — Andrew Cornett, Brett Camper, Cindy Au, Daniella Jaeger, Cedric Howe, Sam Cole, Kendel Ratley, Mike McGregor, and Justin Kazmark
2011 — Meaghan O’Connell, Tieg Zaharia, Elisabeth Holm, Jed Meade, Jared Cohen, Cooper Troxell, Nicole He, Aaron Suggs, Zack Sears, Stephanie Pereira, Aurora Thornhill, Callan Lamb, Jessica Harllee, Alex Cox, Chris Muccioli, and Andrew Boyajian
2012 — Dan Drabik, Brandon Williams, Tomasz Werner, Katherine Pan, Bridget Best, and Ayeh Bandeh-Ahmadi
Thanks guys! We wouldn't trade these years for anything, and we hope for many, many more to come. Thank you all so much!

Comments
Creator Florian Boesch on April 30, 2012
Hey, what happened to international support? You know, there's entrepreneurs outside the US too, just sayin.
Creator Brendan Zabarauskas on April 30, 2012
Awesome stuff guys, it's great to see how it evolved.
And yes, it'd be awesome if you could open it up internationally. There are plenty of Aussies who'd love a kickstart too! :)
Creator benhurr89 on April 30, 2012
I would love for Kickstarter to allow projects outside the US.
Creator Kirk Love on April 30, 2012
Congratulations and Happy Anniversary. What an awesome vision and execution. Thanks for creating Kickstarter. It's amazing.
Creator Yancey Strickler on April 30, 2012
Let's try to keep this on-topic, everyone.
Kickstarter transactions are processed by Amazon Payments, which currently restricts the ability to start a project to people in the US. We will open up internationally in the future — hang in there!
Creator Watt on April 30, 2012
Happy Birthday!
Creator claudia clyde on April 30, 2012
High 5!
Creator Craig Shapiro on April 30, 2012
Awesome post. Happy birthday!
Creator Chris Jones on April 30, 2012
Heck - off topic or not I'd love for Kickstarter to allow projects outside the US; and coming back to the topic - happy third....
Creator Hilary Pfeifer on April 30, 2012
Thank you all for all your amazing work! I am personally glad you added the e - the earlier version would have sounded out of date in a few years.
Creator Dan Vedda on April 30, 2012
Congratulations--not just for your birthday, but for having the persistence of vision to keep your concept in development--many "startups" today just have an idea and bail if it doesn't ignite immediately. You folks have a mission--and you prove your intent and validity every day. Well done.
Creator Pablo Ablanedo on April 30, 2012
Feliz Cumpleaños¡!¡!
Creator Heather Tilert on April 30, 2012
Congrats! So exciting to watch your community and movement grow over the past few years! Can't wait to see what else you guys have up your sleeves. And thanks for sharing early design drafts -- fascinating to see the evolution.
Creator Walter Jeffries on April 30, 2012
Happy birthday! It was well worth all those iterations on the design you did. What you've come up with really works well. Keep up the good work and may Kickstarter keep kicking!
Cheers,
Walter Jeffries
Sugar Mountain Farm
in Vermont
Kickstarting at http://smf.me/k
Creator The Made on April 30, 2012
Thanks so much for making Kickstarter. Without you, http://www.themade.org would not exist!
Creator Egypt Urnash on April 30, 2012
I didn't know Kickstarter was conceived in my hometown! Cool.
Thanks for making it happen. I'm doing my first campaign, as it happens - it just got funded last night, a day and a half after the launch, and I'm just so damn delighted to have a way to take all these book pre-orders without any hassle!
Creator John Pratt on April 30, 2012
Stay awesome.
Creator Joséantonio W. Danner on April 30, 2012
Happy Birthday Kickstarter!
Creator Andrew Hyde on May 1, 2012
Happy birthday!
Creator Brillist on May 1, 2012
Thanks for taking that idea and sticking with it. Happy birthday!
Creator Phil Simon on May 1, 2012
Thank you, Kickstarter! I funded my last two books ( www.theageoftheplatform.com & www.thenewsmall.com ) via your site and, more important, raised awareness. I am so happy for the growth of this company and can't wait to see whawt the future portends!
Phil Simon
Creator Thierry on May 1, 2012
It"s very interesting to see this.
Usually founders tend to forget about the origin....
The wonderfull design of kickstarter adds enormously to the interest of a new visitor.
Kickstarter makes me, a normal salaryman from very far away (France, europe) a creativ guy was the pleasure of giving to creativ people.
Long live kickstartr (old name yes) team
Creator Andrés on May 1, 2012
International support, please! ;)
Creator Chris Naeger on May 1, 2012
Hmm. Yes I know OT but Amazon Payments DOES exist at least in Germany and UK: https://payments.amazon.de/home
Would love to see an international roll out! ... and happy birthday!
Creator Bastian on May 1, 2012
hey - is there a way to post a "funding-request" ?? i would really like to fund somebody build me a True-mirror (e.g. truemirror.com) but it seems there are none around - and the company neither produces any anymore nor ships international
Creator Rick Chesler on May 1, 2012
Happy 3rd, Kickstarter!
Creator Dan Rollman on May 14, 2012
Love this story, love Kickstarter. Congrats to all of you.
Creator Ahmed Elnaji (deleted) on May 24, 2012
I am just new here!I will discover the thing !
Creator The Dark Triad: Dragon's Death on January 8
Amazing and very inspiring! congratz guys, you are helping many people out there and making a better world, i'm pretty convinced of it!