Our project creators make good teachers. Once a week, we ask one post-success project creator to take a break from the packing and shipping, put pen to paper, and give us their best lessons learned for making and running a great Kickstarter project. Today we talk to Michael and Lenka of Mysterious Letters, who took our prompt delightfully literally.


Comments
Creator Samita Tcb Wolfe on December 8, 2011
Golden on all of the above—especially #5!
Creator Norman Malinao on December 8, 2011
#5 is a must!
Creator Dustin Andrews on December 8, 2011
Good tips. #5 works well on Facebook.
Creator Debora Sable on December 8, 2011
Love it!!!!!!!!!
Creator Jake Harris on December 8, 2011
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Creator AetherCards on December 8, 2011
Is #1 a joke? o_o
#3 is not one I agree with. ALWAYS throw in a few really out there pledges. These reward categories roped me in thousands of extra dollars that I otherwise would not see. If there is only a 1% chance someone would be sane enough to buy Reward X, and you have 100 pledges, the odds are in your favor!
Creator Ermela on December 12, 2011
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Creator Lisa Kelley on December 14, 2011
thanks, good advice! ;)
Creator Alicia C Araya on January 11, 2012
cute! though #3 seems hard to understand. What is exactly an unessesary amount of money? What's unreasonable to one person is reasonable to the poster, perhaps.
Creator Daniella Jaeger on January 12, 2012
Alicia, that's true, it can be tricky! But researching a budget is definitely important to do beforehand, so that you know what you need to execute what you're trying to do. Here's some guidance for starting to think about setting a goal: http://www.kickstarter.com/help/school/setting_your_goal.
Creator Andrew on January 28, 2012
Haha. This really connected on some level with me.
Creator Sati Faulks on May 6, 2012
sounds good