Our project creators make good teachers. Once a week, we ask one post-success project creator to take a break from the packing and shipping, put pen to paper, and give us their best lessons learned for making and running a great Kickstarter project. Today we talk to Michael and Lenka of Mysterious Letters, who took our prompt delightfully literally.
Comments
Golden on all of the above—especially #5!
#5 is a must!
Good tips. #5 works well on Facebook.
Love it!!!!!!!!!
Is #1 a joke? o_o
#3 is not one I agree with. ALWAYS throw in a few really out there pledges. These reward categories roped me in thousands of extra dollars that I otherwise would not see. If there is only a 1% chance someone would be sane enough to buy Reward X, and you have 100 pledges, the odds are in your favor!
thanks, good advice! ;)
cute! though #3 seems hard to understand. What is exactly an unessesary amount of money? What's unreasonable to one person is reasonable to the poster, perhaps.
Alicia, that's true, it can be tricky! But researching a budget is definitely important to do beforehand, so that you know what you need to execute what you're trying to do. Here's some guidance for starting to think about setting a goal: http://www.kickstarter.com/help/school/setting_your_goal.
Haha. This really connected on some level with me.
sounds good