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The Kickstarter Blog

Hack Day 2013

  1. Who is Kickstarter for?

    The Veronica Mars and Zach Braff Kickstarter projects have generated a lot of headlines, a lot of fan excitement, and a lot of questions. Should famous people use Kickstarter? Do they hurt other creators? Is it fair? We’ve read a lot of opinions, and today we’d like to share our own.

    Kickstarter’s mission is to help bring creative projects to life

    That’s our mission. We’re a tool available to anyone (in the US and UK, currently) to fund and build a community around their creative project. Big or small, established or indie, serious or fun. Judged on their own, these two projects squarely fit our guidelines and our mission. But there have been concerns that they may hurt the system as a whole, depriving other projects of funds. What about that?

    Projects bring new backers to other projects

    The Veronica Mars and Zach Braff projects have brought tens of thousands of new people to Kickstarter. 63% of those people had never backed a project before. Thousands of them have since gone on to back other projects, with more than $400,000 pledged to 2,200 projects so far. Nearly 40% of that has gone to other film projects.

    We’ve seen this happen before. Last year we wrote a post called Blockbuster Effects that detailed the same phenomenon in the Games and Comics categories. Two big projects brought tons of new people to Kickstarter who went on to back more than 1,000 other projects in the following weeks, pledging more than $1 million. Projects bring new backers to other projects. That supports our mission too.

    We understand the anxieties about these projects

    The world we live in is hyper-competitive and often pits us against each other. If someone is winning, someone else must be losing, right? But that’s not what we see happening on Kickstarter.

    We see everyone getting to decide what projects they want to see come to life. We see more opportunity for creative freedom for everyone. We see more people participating in the creative process. We see more things getting made than ever before.

    Kickstarter is a new way for creators to bring their projects to life. Not through commerce, charity, or investment — through a new model powered by a willing audience. The Veronica Mars and Zach Braff projects offered backers tickets to the premiere, cameos in the movie, access to the creative process, and other experiences in exchange for pledges. Fans were thrilled, and 100,000 people jumped on board.

    Over a million people have backed more than one project on Kickstarter. Some have backed dozens and even hundreds. Together we’re building a new model for creating. One that all of us can participate in, and one that’s getting stronger every day.

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  2. IDEAS CITY 2013

    Kickstarter is thrilled to once again be a part of IDEAS CITY at the New Museum. This year, we’ve invited a number of projects (MaKey MaKey, Impossible Project, Balloon Mapping, Walk [Your City], Sportsfriends) to join us to create what we are calling "Kickstarter and the Creative City." The festival kicks off at 11 am on Saturday May 4th on Bowery, right outside the New Museum.

    Here's a quick breakdown of all you can expect to see at, what we are calling, "Kickstarter and the Creative City." 

    MaKey MaKey 

    Co-creator Eric Rosenbaum and producer j.viewz bring you a MaKey MaKey powered musical installation where participants get to be both musician and instrument. Performances will take place  between 1-5pm.

    The Impossible Instant Lab

    The debut of the Impossible Project's Instant Lab! See the Lab in action and contribute your photos to our StreetFest gallery. Submit your photos on Instagram using @ImpossibleProject and #tipcity. 

    Walk [Your City]

    Explore a series of Lower East Side walking tours, created by the "guerilla wayfinding" project creator CityFabric, & LES's own Fourth Arts Block! All routes start at the Kickstarter booth, where you can learn more about this project and plan a route for your own neighborhood.

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    Balloon Mapping

    Members of the Public Lab community are leading missions to map the StreetFest using a giant, collaboratively built 100-balloon rig. They'll be doing live demos of MapKnitter, their free open-source software, using the images collected on missions. Join us Saturday May 4 at 10:30am on Rivington St near Bowery to help us build the rig and send it on its maiden journey!

    Sportsfriends

    We're excited to present a Sportsfriends bonanza featuring Hokra & BaraBariBall! Meet the creators of these ingenious games and try them out for yourself. Guaranteed fun for the whole family.

    If you're free on Saturday May 4th, we'd love to see you!

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